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============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS'
REMARKS
================
Greetings and
thank you for subscribing and reading
Your Home Business Coach ezine!
This day
is infamous as the day Pearl Harbor was
torn asunder and we should not forget!
My thoughts and prayers go out to those left without a son, father, brother,
child or friend because of that terrible
day. Yet, it is a good day for my sister Ilena, 18 months younger than I, born on
Dec. 7 and celebrates her 65th birthday
today! Can you believe my mother
naming her that only 18 months after
giving me the name of Lena. She really
liked the name and the lady she names us
after... Chanukah begins for our Jewish
friends. Happy Chanukah!
There is always good in a
day no matter how bleak it may seem at
the moment. You
sometimes
may have to look for it ...
As the holidays approach I hear people
saying that their online business stops.
I also noticed something that I think
could be the problem...Did you do either
of the following? Stopped advertising or
have a product that nobody is looking
for at this particular time? My business
is still moving along smoothly and
growing daily and I believe it's because
my advertising budget has not decreased
just because it's the holidays.
Advertising is the most important aspect
of any business online or off and if you
slow down it may not catch up with you
for a while but all of a sudden you will
notice that business has declined. Don't
make that mistake if you want to grow...
Do what you must to succeed today. As
long as it's honest, fulfilling, doesn't
cause anyone else pain or discomfort and
worthwhile!
Lena
Reminder:
Don't Pass On Misinformation. to
others.
Get the real scoop first a
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Does a website sound
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======================
MOTIVATIONAL
THOUGHT
======================
Did you know that
constant work at a computer can be
depressing?
A Chinese study has
found that those who spend more than 30
hours a week staring at the screen are
likely to develop depression and
obsession.
As reported in the Chinese-language
journal Wei Sheng Yen Chiu, the study
says the pattern gets worse with age,
and spending that much time at a
computer every week for 10 years is
almost a guarantee of emotional
problems.
So if you work an eight-hour shift, 9 to
5, be sure to turn the computer off on
Thursday afternoon and take a long
weekend whenever you can.
=====================
SPOTLIGHT OF
THE DAY
=====================
Here's a great
success story for you...
I've made a lot of mistakes in my life
-- some of them pretty
embarrassing. But I have to admit, the
BIGGEST mistake I made
with my business is not automating
sooner... particularly my
e-mail chores. I spent three years
losing money and not utilizing email
properly!
If you're like me, you want to be
closely involved in every aspect of your
business. You want to talk to every
customer... send every package... and
personally respond to every e-mail.
But holy cow! It doesn't take long for
all that time to add up until you're
spending 3-4 hours per day on e-mail!
So your personal touch may be nice --
but it may be KILLING your profits and
leaving you with NO free time!
A marketing expert by the name of Corey
Rudl really opened my eyes about this...
Corey tells this great story about how,
when he was just starting out, he
AVOIDED automating -- everything! And it
nearly killed him.
At first, he worked "regular" hours, but
then as his business grew, his e-mail
snowballed out of control until he was
working from 10 a.m. to 5:30 a.m. EVERY
DAY!
That's when Corey says he really "hit
the wall"...
But you know what? Fast-forward to
today, and Corey's making a whopping
$7.6 million yearly in online sales.
And $2.2 million of that is from e-mail
marketing!
And you know how he did it? He
automated his e-mail using an extremely
powerful piece of software called "Mailloop"
that he had custom built.
Now Corey is offering this software to
other "regular" business owners -- like
you and me -- so we don't get trapped in
this vicious cycle, and so we get spend
our time "growing" our businesses
instead of "running" them.
If you're in the same boat, or you're
planning to grow your business BIG,
definitely check out Corey's software
at:
Click Here
I know it's made a world of difference
in my business, and I'm confident you'll
see the SAME increase in profits and
sales.
Click Here
==========================
BUSINESS TIP
==========================
Holiday Lethargy
By Bob Osgoodby
With the coming of the holidays, many
home based entrepreneurs are getting
caught up in the spirit of the season.
Instead of approaching their business
with the same vigor and vitality as
usual, they have dropped their guard a
bit, and think they can coast through
the end of the year. They might figure
they've got to buy presents for family
and friends, and funds will be a little
short. After all they reason, everyone
is doing this and December and January
will be slow anyway.
Nothing could be further from the truth.
Now is the time to double, and maybe
even redouble your efforts! The people
who feel they can renew their
advertising efforts after the first of
the year, will miss this boat.
Your plan at this point should be to
aggressively advertise your business.
Think about it. Many people will be
short of funds, or overextended due to
the holiday gifting, and won't be
standing in line during the next few
weeks to take advantage of your
opportunity. But, we all know it takes
between 5 and 7 exposures to get
someone's attention. While the ads may
not pay big dividends in December, you
will be reinforcing your branding with
your potential clients.
Take a lesson from the "brick and
mortar" establishments. They will be
pounding us with their ads now more than
ever, trying to get their share of our
holiday shopping dollars. And they will
continue this until well in January
realizing that some people have more
expendable income after the holidays
than before.
But, how about all those people getting
first time computers? Don't forget that
the Internet doesn't take a holiday.
There are thousands of prospects going
online everyday. If you relax now, you
may be missing those prospects that you
might otherwise get.
If you are in an affiliate program or in
multi-level marketing, now is the ideal
time to make yourself known. Many of
these programs allow participation with
little or no up front expenditure. If
yours is one, feature this in your ads.
The design of your ads is critical at
this time of the year. The question you
should pose is not "can you afford it
now, but can you afford not to".
The concept of advertising is sometimes
difficult for people to understand,
especially by those involved for the
first time. The most important time to
advertise is when business is slow. The
pre-holiday season will be slow if you
market an online opportunity. Now, many
people will not realize this and curtail
their activities. The smart ones will
and increase their ad expenditures. They
will get the "lion's share" of the
business available.
Some people will receive money as a
holiday gift, and now is the time to get
their attention. The winner of this race
will be the first person they think of
when the funds become available.
PC's currently exist in the majority of
U.S. homes, and the number of first time
users increases everyday. PC makers are
trying to boost sales by cutting prices,
leading to a major price war. While this
is bad for the PC makers, it is good for
those in business on the net as the
number of new people coming on, who are
your prospects, always increases when
this happens.
Two-way satellite service is now a
viable broadband alternative to cable
modem and DSL service. The satellite is
likely to appeal to consumers who want
high-speed Internet access, but who
either face long waits trying to obtain
cable modem or DSL access, or live in a
rural area where it is not available.
This will also increase the number of
people coming online.
If you are in business on the web, or
planning to do so, now just might be the
time to take advantage of the lethargy
that others will face. The "Holidays"
are not the time to slow down or
discontinue your marketing efforts.
-----
Did you know that subscribers to Bob
Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their
Business at his Web
Site? Great Business and Computer Tips ?
Monday. Wednesday. And Friday.
Instructions on how to place an ad are
in the Newsletter. Subscribe at:
http://adv-marketing.com/business/subscribe2.htm
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===========================
BUSINESS COACH
OF THE DAY
===========================
How To Stay
Positive In spite of The Negativity
Around You
By Josh Hinds
(c) 2004
I'm often asked how it is that I
stay so positive. Now allow me to
clear up some misconceptions you
might have based on that last
statement. I am not one of those
folks that walk around with what is
commonly referred to as a career
politician's smile painted across my
face.
Although I do believe
whole-heartedly in the power that a
simple smile can impart on another.
No, you see, just like everyone
else, no matter how over all a
positive person I am, or attempt to
view things I still have my down
moments.
I like to call it being human :-)
The very fact that we are just that,
human, allows us all to have down
times. The difference lies in how
quickly we choose to get over those
things that are holding us back, or
making us feel at less then our
personal best. And that I believe is
a major key - being able to get past
the downtimes in ones life as
quickly as possible and getting back
on with being your best. Moving
towards continuous improvement.
Remember, self-improvement is a
hands on project. That is to say
that without ongoing implementation
and attempting of the new ideas we
learn, try as we might, we aren't
going to miraculously wake up one
day changed people. No, we've got to
apply those ideas and bits of advice
we learn.
Now if I might elaborate a bit on
motivation itself. And how I believe
you can better stay on the path of
leading a more positive life, as
well as pursuing your journey with
greater motivation. I'll use the
saying of Zig Ziglar; he has such a
simple - yet powerful way of getting
the point across...
Zig say's, "People often say
motivation doesn't last, well that
may be true, but neither does
bathing - that's why we recommend it
every day."
Now if that's not an ahhh haaaa
moment for you, I'd like to ask you
to really take in the simplicity of
Mr. Ziglar's words. You see, that is
the "gasoline" that has fueled my
own journey to where I am now. It's
how I stay positive in a world that
others might tend to view as
negative. It's how I tune out most
of the negative things around me,
and tune into what's positive.
But enough about me... Most
importantly, it's how you can lead a
more positive daily life. And as you
can see, it's not really all that
complex is it?
Let's look at it another way. You
wake up and you pretty much have a
clean slate. In most cases your day
is fresh - neither overly
negative nor positive. That being
the case - and if you'll concede
that what I illustrated above is
true, then wouldn't it stand to
reason that importing positive
thoughts (i.e. reading, listening,
reciting, etc.) first thing in the
morning, and throughout your day
could do wonders towards
reprogramming your mind and the over
all way in which you see your world?
I would say that it would - So
here's your homework for today...
Ugghhh, I never was that great of a
student, and so I must tell you that
even hearing that word homework,
gives me the shivers as I'm
sure it did some of you... Even so,
like I said before, self-improvement
is a hands on project so it's worth
getting over it and now embracing
the view that you are a life long
learner
I did, and I can
tell you - I've been infinitely
better for it as I'm certain you
will as well. It really is just a
shift in your thinking from - I'm
not a good student to - I enjoy
learning for what it will make of
me. Simple? Of course, but I'm
living proof that simplicity is
often all it takes.
So here's what I'll ask you to
do....
Copy the following quote again on a
3x5 index card - or somewhere you
can keep it handy and not lose it:
"People often say that motivation
doesn't last. Well, neither does
bathing - that's why we recommend it
daily" - Zig Ziglar.
Read that several times a day. Also,
choose to read something or listen
to something of a positive nature at
least three times a day -
preferably, morning, noon and
evening. What would be even better
is if you could immediately counter
any and all negative experiences
with something positive.
Given the events of most people's
days this isn't always feasible, but
it can pay dividends and is worth
attempting. The big thing to keep in
mind here is that no matter how
great any idea or advice is, unless
YOU choose to implement it and give
it a fair shot to work its magic in
your life you're not going to get
results.
Let me say that again - because it's
that important!
YOU have to be a part of your own
success journey. If you want to see
real lasting change for the better
in your life, you've got to be the
biggest part of the process.
So simply knowing that you can
offset your negative feelings by
introducing positive thoughts into
your mind simply isn't enough. No
- you've got to actually do it -
it's going to mean keeping that
motivational book, or tape handy to
refer to when you need to. It might
mean stopping what you're doing at
the moment or even scheduling
yourself (and sticking to it)
sometime to take in positive or
motivational material.
Like dieting, or exercising,
developing a positive mental
attitude is a choice. It requires
nurturing. It's not always
immediate, but if you will
work on it, and cultivate it you
will see results. And those around
you will as well.
To Your Success, Josh Hinds
_____________________
Josh Hinds of
http://GetMotivation.com
specializes in helping people to
achieve maximum success and live the
life of their dreams -- receive his
motivation newsletter by going to
http://GetMotivation.com/ezines.html
. Josh is also the co-founder of
http://AudioMotivation.com
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