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Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Thursday December 7, 2006
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Watch For A Natural Environmental Facts Sun., Wed, Friday
with Monday's Ask Lena Health Q &
A!
This Ezine is available by subscription only. Your
Home Business Coach does not make its list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue. The Mission of this
Ezine is to help you grow in business and in health!
Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Advertising options
Short
and sweet no chatter today as I'm busy! busy! so remember;
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to others. Get the real scoop first at
hoaxbusters
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
"Whatever you can
do or dream you can, begin it. Boldness has genius, power,
and magic in it."
~ Johann von Goethe
====================
SHOWCASE
SPOTLIGHT
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Chemical Drugs toward a longer and healthier life!
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==========================
BUSINESS TIP
==========================
How
To Write A Press Release
By Falco P.
Writing a press release is an art form and that is why
many PR professionals charge over $100 and often over
$500 to write a 300 ? 500 word press release. Here, we
will go through, step by step, what PR experts such as
myself do, to help get the most publicity for our
clients.
As far as basic formatting is concerned, one should make
sure that they start their press release in this format,
"City, State, Date - Start Press Release Here". Three
pound signs (###) should be included at the end of the
press release to mark that the press release is over.
The length of the press release is also a major factor
that should be carefully considered. In this case,
shorter is not always worse and a concise 200 word press
release that includes all of the required information
would be sufficient and in often cases, more likely to
be picked up than a long press release that is stretched
out and restates the same information in different words
over and over again. If there is a major newsbreak with
the company, then the press release should be somewhere
between 300-500 words long. You do not want to write a
press release that reaches or exceeds 700 or more words
because at this rate you are going to far in depth and
while that is good for informational articles, a writer
for a major news company gets hundreds of press releases
daily and if you are lucky enough for a major media
company to even look at your press release and consider
it for an article, you do not want to go on and on and
stretch the press release out as much as possible
because that greatly reduces the chances of that writer
choosing your press release for a story.
As far as the content of the press release is concerned,
you should have 5-7 paragraphs in your press release.
The first paragraph should be short and include basic
information such as the "who, what, where, when, and
why". The last paragraph should contain information
about the company, similar to what would be written on
an "About Us" web page. For the bulk of the content of
the press release, you should include at least one or
two quotes and two to four paragraphs about the
newsworthy event and include all information you would
want presented in an article about your press release.
In future articles, we will write, post, and analyze
good press releases to give you an example of what a
quality press release looks like.
About The Author: Falco Pangkey is the owner and writer
of
http://www.freepublicity.eu. He writes about getting
online and offline Free Publicity. To view more work by
Falco, you can visit
http://www.freepublicity.eu/category/pr-articles/
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===========================
BUSINESS COACH OF THE DAY
===========================
3 Types
Of Websites...which Ones Are Right For You?
By Terry Dean
I'm sure you've heard multiple gurus tell you there is only
one right way to do business online. They're wrong. There
isn't only one way. There are multiple ways to reach new
prospects and convert prospects into sales.
There also isn't just one way to design your website. Let's
eliminate some of the confusion and point out 3 of the ways
you might design a site for maximum response. In many
businesses, you might find the best response of all is to
have 3 different websites that fit into each of these
categories.
Website Method #1 - Lead Generation
A lead generation page is also sometimes called a "squeeze"
page. You have one goal with this type of site...to get
people to give you their contact information. You promise
them some type of benefit in exchange for their name and
email address (in some cases additional information as
well).
You don't provide outside links on this page. You don't
provide any free content (unless people sign-up). You give
visitors one purpose...to sign-up for the list. This type of
site will have the highest conversion of visitors to email
sign-ups.
A lead generation page is my favorite method to use with
paid advertising. If I'm paying for visitors, I want as many
of them as possible to join my list. The money is in the
list.
Website Method #2 - Sales Page
This is similar to the lead generation site, because you
only have one primary purpose here as well. It's often
called a mini-site because it usually consists of one
primary page and an order link. It looks simply like a sales
letter that you can scroll all the way down to read all of
it.
Your highest conversion rates of visitors into buyers will
usually come a page like this. Visitors either buy your
product or they leave the site. There aren't any outside
links to distract or confuse them. You're not offering
multiple products. A confused mind does not buy.
It's simple. You have this solution to their problem. You
will find this type of page converts extremely well for low
cost items and for any price item when the visitors are
coming because of an endorsement.
If you're selling a high ticket item without an endorsement
from another site or newsletter, then I'd recommend using
the lead generation page first. Get people on your list so
you can follow-up on them. Then take them over the sales
page for a good conversion rate.
Website Method #3 - Content Site
This type of site has been neglected by many people in
online marketing circles. The lead generation page gets the
highest conversion of visitors to subscribers, and the sales
pages closes the most sales. Where does a content site fit
in the picture?
The content site is going to be the one to generate the most
free traffic. While you could use an affiliate program to
generate free traffic to a lead generation or sales page, a
content site can generate traffic from search engines,
directories, incoming links, publicity, and more.
This site can become the free backbone that drives the
traffic to your other pages. You produce content pages (or
have them produced for you). You work on creating incoming
links to your site. The site generates free traffic. That's
the goal here.
You then turn the traffic into cash by sending those
visitors to your lead generation or sales pages for better
conversion rates. The content site takes quite a bit more
work than the other types of sites, but it's the one
generating all the free visitors.
Don't limit what type of content site you create. This could
be free articles. It might be videos. It could be a
discussion board or a blog. It could be something
entertaining. Basically it's something of value that will
cause other sites to link to you.
Build your lead generation site. Build your sales page. But
don't forget the free traffic a content site can send you in
the process.
About The Author: Terry Dean is the President of
MyMarketingCoach, LLC where You Earn More, Work Less, and
Enjoy Life. Pick up his new FREE report, "10 Key Strategies
for ANY Business Owner to Earn More, Work Less, and Enjoy
Life" at
http://www.mymarketingcoach.com
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