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How to Make MASSIVE Amounts of Money In Record Time With Your Own eBook - (Whether You Wrote It Or Not!)

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"Your Home Business Coach Ezine" 
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Thursday  December 08, 2005

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This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health! 

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=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Win An Ad To Thousands!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
================

Greetings and thank you for being an optin subscriber. 

Are you doing all you can do to make sure you are a success? Do you know if you have what it takes to do that? Our coaches are here to help to asses and build your home business. These coaches are doing it and will be glad to help you as well..

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
 
Lena


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Don't Pass On Misinformation. to others. 
Get the real scoop first at http://hoaxbusters.ciac.org/HBHoaxCategories.html 

======================
MOTIVATIONAL THOUGHT
======================

"Only you can hold yourself back...
only you can stand in your own way...
Only you can help yourself."

~ Mikhail Strab

$============================$
PAID WEEK/MONTH SPOTLIGHTS
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Quick Guide to Booklet  Publishing
By J Black
jillbnwp@yahoo.com

Booklets are considered an easy way for the new publisher to start a mail order publishing business or to get started selling on the internet.

What is a booklet?

A booklet is a short book or book. Booklets are normally up to 60-75 pages in length. The average length is usually between 24-48 pages long.

Many people prefer the shorter, more direct style of reading that booklets provide and thirty to forty page booklets are a good length to provide for busy people who like to get information quickly and with as little effort as possible. The length of your booklet however is unimportant. The quality and the value of the information you provide is considered more important than length to the reader who is seeking just the kind of information that your booklet provides.

People will pay as much for a booklet as they will for a book especially if it offers them valuable or hard-to-find information not readily found elsewhere e.g. bookstores and libraries.

Booklets are known to range in price from US $4.95 to as much as US $25.00 or more.

10 steps to developing a booklet to sell online.

There are several steps to take in the development of your booklet projects before the final stage of selling on the Internet and making a profit.

Most booklets take no more than a week or so to write and complete after you have finished the initial research for your topic

Step 1
Getting an idea for your booklet project.

Step 2
Researching the market you wish to target and any topic related research required.

Tip: Just because you think your  topic idea is good, there may not be a demand for your subject matter. Find out before you spend time on writing a booklet that may not sell well.

Step 3
Planning and designing how you want your e-booklet to look. You need to think about size (how long you want it to be), the choice of fonts to use, colours, and the actual design layout of the contents and finished look.

If you use artwork in your booklet or your booklet cover you will need to take this into consideration when you are designing your layout and how the finished product will look.

Will you create the artwork yourself, or get it from other sources?

Tip. Limit your use of graphics and use them only when you need to illustrate a point. You need to consider file size when downloading over the Internet or the cost of colour printing as opposed to using text only if selling via mail order.

There are several places where you can get photos and clipart for illustration purposes. However, you need to be aware of copyright infringement and it is always best to purchase any images that you use.

Step 4
The actual writing and editing of your booklet.

When laying out your e-booklet keep it simple. Choose a serif font like Times New Roman for your headlines and sub-headings and a Sans Serif font like Arial for ease of reading for the main body copy of your booklet.

A 14pt size provides easy reading on a computer screen and 12pt is the normal size if you are going to sell your booklet offline e.g. by direct mail-order.

Tip: try this simple technique to help you write more quickly and easily.

Make a list of the ideas and key points you want to convey to your readers.

List these points in order on your computer.

Illustrate each of these points with two or three stories. Stories bring your message points to life and help people remember them more easily.

Any subject can be taken and broken down in this way and make writing your booklet easier.

When you have finished writing your booklet give it a commercially appealing title.

Do not forget to include your copyright notice information.

Example:
Copyright © 2001 J Black All Rights Reserved.

Do a final editing, spell check and ensure all hyperlinks work when selling online before releasing it to the public.

Step 5
Now it is time to compile your e-booklet ready for the internet.

Will you compile in PDF, HTML, or another format?

Will you offer your readers a choice of formats or another alternative e.g. via regular mail order for offline customers or people who prefer a hard copy?

Step 6
The next step is to get a domain name and create a website to showcase your booklet.

Pay for a domain name that matches your subject topic and create a small web site filled with information based around that topic.

Tip: The better your domain name matches your topic the better you will do. Make it easy for people to find you and not your competitor when typing in keywords with the search engines.

Step 7
Decide on a price for your e-booklet.

Then determine how you will accept payment for your e-booklet e.g. credit card, cheque or other methods of payment. Will you sell your booklet on the Internet or perhaps sell by direct mail order offline as well to capture both markets?

Step 8
Create a password protected directory on your website (where your customers will download your booklet from) and upload your booklet to the directory.

Step 9
Implementing strategies for promoting and marketing your e-booklet
.
Submit your site to the search engines/directories.

Get links with other complementary sites.

Write articles about your topic and send them to e-zine publishers. At the bottom of your articles place your resource box and include your contact details, your author bio and your web site URL (your www. domain name) so that people can visit your web site and find out more about you
.
Step 10
Finally selling your booklet to your customers.

Tip: If your booklet proves a success you can sell the reprint rights. This allows others to reprint your work for a fee. Selling your non-exclusive reprint rights to 100 people for $400.00 each you can make an extra $40,000
in extra profits for your business.

There are many languages in the world. Sell the licensing right to your booklet for translation into another language. You get paid for the rights and they will do the translating, editing, promotion etc.

When you see how well your booklet sells you can commit yourself to write a much larger e-book or maybe a series of booklets based on your first one.

Starting the next project.

Before the completion of your first booklet you should be generating ideas and beginning work on your next project because it is very unlikely that you can make all your fame and fortune from one stand-alone booklet project.

The creation of a range of products ensures your business continues to grow and prosper in the future through repeat business.

Up to 80% of your business will come from repeat customers and getting a new customer can cost between five and eight times more than to sell to an existing customer.

So always treat your customers well rather than continually searching for new customers for your products.

Good Luck with publishing your first informational booklet.

Copyright © J Black. For more Writing and Publishing  articles visit http://www.netwrite-publish.com
 

Assessing Your Skills: What Makes You Different from All the Others?
Copyright © 2005 Carole Martin
The Interview Coach
http://www.interviewcoach.com/

Gina had recently been laid off after working as a marketing manager in a high tech company for the past five years. She was distracted as she walked through the aisles of the supermarket. She was thinking about ways to market herself into a new job. She stood in front of the cereal selection, overwhelmed by the number of brands to choose from -- more than 100 varieties.

Suddenly, it dawned on her: This must be what it's like for hiring managers to look at all those resumes received in answer to ads and postings. How do they choose? What do they look for? How does one get selected? How can I make my product stand out?

The Packaging

The packaging on the cereal box is certainly the start. Eye-catching colors and descriptive words will draw attention -- low fat, energy boosting, added vitamins -- all the things consumers are looking for. But what are employers looking for? The words you choose will be key. Using words that will interest the companies will grab their attention.

The Ingredients

The list of ingredients -- the skills you have to offer -- is also important. Gina couldn't wait to get home and write down her skills and what made her unique to the position. She had a new slant to explore.

She remembered reading in a book that skills can be grouped into three categories:

 * Skills learned through past experience and education
   (knowledge-based skills).
 * Skills you bring with you to any job (transferable or
   portable skills).
 * Personal traits, the things that make you who you are.

The Assessment Tool

Gina divided a piece of paper into three columns and labeled them with "previous experience," "portable skills" and "personality," the three P's of marketing.

In the "previous experience" column she wrote:

Marketing knowledge
Communications skills
Vendor management
Press and industry relations
Web channel marketing
Product development
Computer skills
Under "portable skills" she wrote:

Customer focus
Communications
Writing skills
Very organized
Good at coordinating
Team leader
Problem solving
Project management
Excellent follow-through
Good with budgets and numbers
Time management
In the "personality column" she wrote:

Self-starter
Independent
Friendly
Well-organized
Quick learner
Good judgment
Good attitude
Creative
Analytical
Flexible
Good sense of humor
Goal-directed

When she was finished, she sat back and checked the list over. She was surprised at how easily the list had come together. By dividing the skills, the task became manageable.

Trying to look at everything at once is like looking at those cereal boxes.

Getting words on paper is one of the most difficult steps of putting your "ingredients" list together. This is a good exercise for anyone beginning the search process, or as a periodic check or inventory. Gina can now use the list to put together her resume, write a summary statement or compose a personal statement. The skills will be the foundation of the strategy she
will use to sell herself. She still has some work to do before she can take her product to market, but she certainly has made a good start.

*** Carole Martin is the original interview coach for Monster.com and one of the most celebrated interview experts in America. Reserve your seat at her 2-day job interview bootcamp coming up December 8-9, and receive access to her 30 most frequently asked questions about job interviews completely FREE: http://www.interviewcoach.com/bootcamp