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Lena Sanchez

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Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Tuesday  December 12
, 2006

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This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health!  Archives



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=> IN THIS ISSUE!
============================

<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
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Greetings and thank you for being an optin subscriber. Advertising options

Work to do, holiday to prepare for and not enough hours in a day but will get there... Don't miss our coaches words of wisdom today!

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
 
Lena


Reminder:

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MOTIVATIONAL THOUGHT
======================

"Whatever you can do or dream you can, begin it. Boldness has genius, power, and magic in it."
 
~ Johann von Goethe


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SHOWCASE SPOTLIGHT
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BUSINESS TIP
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You Can Sell More Using the Assumption Close
Another Sales Article from BIG Mike McDaniel

Joe went to the hardware store on a fact-finding mission to look at a new gadget he had heard about. He asked the clerk were to find the whatchmacallits, but instead of pointing, the clerk led the way, picked one up and asked, "How many?"  This is an example of The "Assumption Close" at work. Joe came to him, Joe asked for the product by name. No need for a pitch. This was is a sale standing there ready to buy, right? The clerk closed the sale by asking "How many?", reaching in the bin for more.

Joe stood there dumfounded and managed to stammer, "Well, ah, one". Sitting in the front seat in his car in the parking lot Joe examined the whatchmacallit (which is what he wanted to do in the first place). It wasn't what Joe had thought it might be. But since Joe had asked for the product by name and accepted the Assumption Close, he felt stuck with it, reluctant to take it back. Joe went home with a whatchmacallit he didn't want.

The Assumption Close will work in any business. There is nothing to remember, just set about your business as if the sale was already made. By "assuming" the customer is going to buy it, your questions are all after the fact.  Not "Can we deliver it?" but, "What time do you want it delivered?"

Funny thing, the assumption flows right to the customer, removing that part of the sale where the customer might be able to say no. With the Assumption Close, the customer has to "back out of the deal", not say "no". Backing out is a whole lot harder.

Newspaper and yellow pages ad people use it everyday. They walk in with no doubt whatsoever that the prospect is going to advertise. The only questions are how much and when. Their "technique" is simply to announce their presence and ask "Gotchayur ad ready yet?"

In many small businesses, Daddy got the store from Granddaddy and Sonny continues the tradition. The advertising people have been coming in for three generations; even Sonny assumes the they are "entitled" to his business.

The magic of the Assumption Close is so strong it transcends the selling process, eliminating most of it. It is safe to conclude every person reading this article has fallen prey to a skillful use of the Assumption Close. Maybe at the hardware store, maybe for a Yellow Pages ad. Provided the product is beneficial, there was no backlash.

The Assumption Close is just another tool in the sales arsenal that you should know and practice.

Who knows, maybe Mickey Dees will adopt it, too, and instead of asking "You want fries with dat?" they might proclaim, "You want your fries super size or regular?"


© 2006 BIG Mike McDaniel http://BigIdeasgroup.com BIG Mike is the Small Business Advertising Expert and author of "Grab 'em and Close 'em, the Art of the Elevator  Speech". This book explains the importance of crafting a dynamite 13 word speech about what you can do for them. More info at  http://tinyurl.com/lzcyl


 


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===========================
BUSINESS COACH OF THE DAY
===========================

Success Requires it!
© By Lena Sanchez


The Rhinoceros, a majestic animal may be ugly to some, but majestic no less. When the Rhino wants to get somewhere nothing can stop it. A Rhino has a skin so thick that arrows cannot penetrate it. A Rhino will run over whatever is in its path to get to its goal. Not malicious but goal oriented!

I believe the Rhino is the optimum entrepreneur in disguise.

- A Rhino has tunnel vision and will reach its goal.

- A Rhino doesn't absorb the arrows shot at him, they
just bounce off the tough hide.

- A Rhino isn't rude just committed and single minded.

- A Rhino doesn't know how to be dishonest!


Remember the games you played as a child? Were they games that mimicked what your life watched? My five sisters and I had a schoolhouse or hospital, depending  on how we felt that day. We built it out of old beds that we dragged from a garbage dump about a mile from our house, (Parents weren't too happy with that) and we taught each other everything we knew which, happened to be what we had absorbed from our parents or teachers. Sadly none of those lessons were how to be successful at business because we did not see that in our parents or teachers.
 
My father a farm labor/share cropper, oil worker but
knew nothing about business. My mother was busy having and raising children so she had no outside business
interests. Neither could teach something they knew nothing about. Somewhere deep inside me was an independent spirit waiting to be loosed. So as I grew into adulthood I started watching people I admired who were very successful as business people and began to work at figuring out how to get where they were. I spent lots of years in that mode. I did not know how to ask any one of them to be my mentor? Along the way fell in love with the rhino and I learned about them and decided the Rhino was a great mentor. I truly learned the Rhino life that taught me how to succeed!

We are born with the innate sense of entrepreneurial ship and a glow of desire sits in ALL of us as a child until the world/family says, "You can't do that." Without realizing that we are being programmed to fail by our friends and family, most of us listen and believe. Have you chosen to listen to those that say, "You can." or those that say, "You can't"? Making the proper choice means success or failure to 99% of us!

A true Entrepreneur gets an idea then goes at it with
tenacity and stick-to-it-ive-ness, and rightly so if he/she wishes to succeed, just as a Rhino after food. Something I've learned over the years that puts me in the same category, when an article pops into my head or an a ad that can't be forgotten I go for it and nothing or no one can stop me until it is on paper, sometimes to my husbands chagrin. He thinks I'm a loner and maybe there is some validity there as I need space and time to put it all together in my head then into my trusty computer. Anyone who doesn't write or isn't an entrepreneur at heart cannot possible understand. But a Rhino would!

Are you an entrepreneur or striving to be an entrepreneur?

Do you have this burning desire to succeed and don't know how to get there?

Above all things there are ABC's you must follow to get there and that is;

A; Hurt no one!
B; Be honest with all people but most of all be honest with yourself!
C; Find the right program/product/service that you can feel that Rhino passion for. But one of the most important goals in that travel is to find a mentor who has been where you want to go that is willing to help you get where you want to be!

There is a slight difference in a Rhino and a human being. A Rhino can't rationalize nor stop his path when committed. We, on the other hand have the ability to do both. If we try something and it doesn't work we have the ability to stop and change paths and that is necessary at times. Also we can rationalize and take stake in what we are about to do whether it is right for us or not and we do not have to listen to the negative people in our lives.

My first two years on the Internet was very trying and
disappointing. I had to stop and survey what I was doing, evaluate people and make a 360 degree change, a couple of times. My mentors that said they wanted to help me only gave lip service and no actual help. In building Medical Facilities I had already learned the lesson of changing directions, many times, as I was dealing with different personalities in each doctor, but I never deviated from the final goal of succeeding in either case.

I started out on the Internet very excited and sure of myself. Having been very successful at building and growing medical practices for 17 years I was sure I knew what I was doing and could make this Internet business work for me with a little bit of information gleaned from several sources online. Mind you, I did not know those sources personally and felt that every one was being a true honest entrepreneur? What a fool I was and naive to the Internet. Yes, there are a lot of scammers online but also there are more good, honest, hardworking people than dishonest. If I had given in to the negative aspect and thought that all people were dishonest I would have given up.

I developed the skin of a Rhino so that I cannot absorb the negative barbs sent my way. When family doesn't take my work-at-home career seriously I simply smile to my self and think, "they are so simple minded!" If they are happy working 9 to 5 in a mundane JOB (just over broke) with no true security, I feel bad for them but it's their choice... I don't try to change their mind! When someone sends me an email accusing me of spamming when I know I haven't I shake it off and go on. People forget they subscribed to something because the Internet has so much thrown at them that going on to another site sometimes wipes out the memory of what took place a moment ago. I have built up a library of mentors so take a look and see if yours is in there! I continue on my Rhino path!

BE A RHINO, succeed! Feel free to ask how!
 


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The Editor holds no responsibility for URL's being correct or incorrect. Ads are simply copied and pasted as submitted with highlight for saleability added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not recommend one over another nor do we give any warranties and accept no responsibility in regards to the ad content below. The editor and publisher suggest that you exercise due diligence! 
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