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"Your Home Business Coach Ezine" 
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Tuesday  December 13, 2005

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Watch For A Natural Environmental Facts Sun., Wed, Friday with  Monday's Ask Lena Health Q & A!

This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health! 

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=> IN THIS ISSUE!
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<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
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Greetings and thank you for being an optin subscriber. 

The week started with my PSC going down and found to be unrepairable... That means buying a new printer and this one is all of 26 months old...Luckily I have two other printers that I can use, it's just irritating as heck to waste time on looking for a new one... I hope your week is going better...

Something else I discovered... UPS is much slower at delivering in inclement weather where USPS actually seems to live up to their slogan  of "We deliver in rain, sleet or snow.." So some of you are not getting your orders from our warehouse in a timely manor for which I'm sorry but I cannot control that...

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
 
Lena


Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first at http://hoaxbusters.ciac.org/HBHoaxCategories.html 

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MOTIVATIONAL THOUGHT
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"Life is too short to spend your precious time trying to convince a person who wants to live in gloom and doom otherwise. Give lifting that person your best shot, but don't hang around long enough for his or her bad attitude to pull you down. Instead, surround yourself with optimistic people."

 ~  Zig Ziglar

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More Places To Get Your Articles Seen

If you own a web site, you probably have written an article or two for it. One of the best free promotion strategies is to send your articles to publications looking for articles.

Of course, we all know about ezines that use articles, but that's just the tip of the iceberg. Many other publications need a steady supply of articles, too. Most of these options are right in front of you.

Send your articles to your local newspaper. Many have sections for reader-written articles. Others can easily convert your article with good advice into a feature story. Magazines of all sizes look for articles from freelance writers. In many cases you will need to contact the editor first and suggest our article topic.

Pennysavers and shoppers--those free or cheap newspapers that carry all ads such as Thrifty Nickle or The Recycler--are an easy way to get your articles in front of the public. Many of these papers like short articles to break up the endless array of classified ads.

Trade publications read by those in your own profession can be very effective. News about your profession is considered important in these, whereas in a larger publication, it might be thought of as insignificant.

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Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com  or 603-249-9519.

The Holiday Season Is Upon Us

Despite all the negativism by a small minority, the Holiday Season is upon us. Yes Virginia there is a Santa Claus and there will be a Christmas.  With the rush of holiday shopping however, people tend to neglect their online businesses.

Every business has its peaks and valleys. During the Holiday Season for example, retailers have their peaks. Other businesses may suffer however, but even during the "lean" times they must still meet their monthly obligations.

The pundits may argue that the economy is what is causing turmoil and business failures. Businesses that do fail however, most likely have overextended themselves, to the point that their cash inflow wasn't enough to cover their expenses. How does this affect the small entrepreneur? Can we learn a lesson from this?

It doesn't matter how great your product is or how wonderful your service, if you don't have customers, all you have is a skill, or a product. People don't go into business normally as a hobby, although a lot of hobbies do turn into a business. The trick however, is to turn it into a positive cash flow to realize your goals. If you're serious about doing business, you must plan for the long run. Successful businesses don't normally just happen. They are the result of long hours of planning, and a great deal of work.

There must also be a "war chest" of funds available until a positive cash flow is achieved. One of the major problems that many encounter when starting up, is that they overextend their financial resources. No matter what your business, or how it is run, you must be able to meet current bills when they come due.

If you are considering joining an affiliate program, a number of companies were founded that were simply "Ponzies" in disguise. The majority of their cash inflow was the result of signing up new members. When the cash flow from new recruits dried up, so did the investment of those who had joined.

Are there legitimate companies out there - sure and many have a great track record. They don't rely on attracting high priced recruits, but have a legitimate product or service that they offer. If you are going to get involved in one of these companies, their track record should be a major concern.

So - assuming you found such a company, it is time to investigate the feasibility of you going into business with them. They provide the product or service, and you must set yourself up in business. Here is where the cash flow comes into play.

Can you afford the monthly amount you pay them? Can you afford to promote your relationship with this business without immediate income? If the answer to either question is "no", you'd be well advised to reconsider.

If the answer is "yes", how are you going to promote it? Most companies recommend you exhaust your "warm market" first. Your "warm market" is your circle of family and friends that you might convince to join in with you. Eventually however, you are going to exhaust this market and must start seeking people outside that circle.

One way to attract new people is in the online arena. While this will not replace the "face to face" contact that is necessary, if it is done correctly, it can add a valuable source of additional income.

Many people make the mistake of using a web site supplied by their company. While this can be a valuable tool, it really ties you into their product. If you get your own site, you can use it to highlight your offerings. It is of course necessary to advertise your web site, and ezines and newsletters usually give you the best return on your investment. With a modest investment on your part, you can realize a decent return.

Usually, for less than a few hundred dollars, you can get a web site and advertise in ezines targeted to your potential market. Most people can afford this without counting on their cash intake to cover the expenses. Determine what you can spend out of pocket to make something like this work. Then, as your cash flow improves, expand your advertising to include a broader market.

While this is a modest start, it doesn't put you in the position where you must realize income to make expenses. Above all be patient and realize it will take time and effort to realize your goals. Remember, during the holiday season, you can take some giant steps forward while others are neglecting their businesses.

*** Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday. Wednesday. And Friday. Instructions on how to place an ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm