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Published Tuesday & Thursday
Lena Sanchez - Editor
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928-636-9425
Thursday December 14, 2006
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Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Advertising options
Busy!
Busy! Busy! Company to visit with! Work to
do! Holiday to prepare for! Not enough hours in a day but
will get there... Don't miss our coaches words of wisdom
today!
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
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======================
MOTIVATIONAL THOUGHT
======================
"The whole
problem with the world is that fools and fanatics are always
so certain of themselves, and wiser people so full of
doubts."
~ Bertrand Russell, philosopher, mathematician, author,
Nobel laureate (1872-1970)
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BUSINESS TIP
==========================
Finding Small Business Advertising Advice
By BIG Mike McDaniel
Getting advice on advertising your small business from
an advertising salesperson is like asking the car
salesman if your should buy his car or the one across
the street.
The "home team" syndrome permeates the advertising sales
game. No matter how effective (or ineffective) what they
are selling is, they will defend it to the death. All
the while taking whacks and pokes at competing media.
Here's the skinny: To advertise your small business you
need a big mix of everything out there. No one newspaper
or radio station is going to do it for you. Then there
are all the other ways to keep your name and benefits
out there.
What's a business owner to do? This is a lot like buying
a major appliance. You have to be the expert before you
go into the big box store because the minimum wage
salesperson there only knows the days they deliver.
Before you can talk with any media salesperson, you
gotta know the territory, so you gotta do a LOT of
research. Read everything you can find about small
business advertising.
Understand the terms used by ad folks. Don't be
intimated by day parts or tab inserts. Understand the
role of business cards and the hidden costs of outdoor.
Read. Read. Read.
Know the strong points and the weak points of every
media in your marketing plan so you can't be buffaloed
by a fast talker with an order pad.
In all advertising, always sell your benefits, not your
features (who care if you are number one in the district
or your business has been there 62 years). Beware the
media salesperson will try to get you to star in your
own ad with a big picture of you, or you reading the
radio spot. That's not selling, that's ego. Don't fall
for it.
©
2006 BIG Mike
McDaniel. BIG Mike is the Small Business Advertising
Expert. Get his "BIG Ideas for Small Business"
Newsletter at
http://BigIdeasGroup.com
****** Proven Fact Of Marketing!******
Takes a minimum of seven readings of an ad
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===========================
BUSINESS COACH OF THE DAY
===========================
Motivate... Moderate...
Procrastinate...
By James Brausch
No this is not your vocabulary lesson for the day! I realize,
and am a firm believer, that it takes all kinds of people to
make the world go around. Today, I want to talk about three
types of people in the world. That is not to say that there is
no in between. I am also not trying to say that a person can't
change. But, in general, you can divide people into the
following three types:
1. The Motivator - This type is the one that devises a plan and
then goes after it, at all cost! If the first plan doesn't work,
they will just devises another plan? and relentlessly pursue it.
This type doesn't give up in the effort of trying to achieve
what they set out to do.
This type rarely loses control. Sometimes a perfectionist, but
doesn't mind rocking the boat once in a while. They might be
sitting in the back of the class where nobody can see him, or
some may think he's not paying attention, but in reality he's
the one listening to every single word, just waiting to put it
all together! The one who may work best under pressure, and
never cracks under it! Looks forward to the future, more than
ready to conquer it.
2. The Moderator- This type is perfectly satisfied with monotony
or routine. They are unwilling to "pick up the pace". Any pace
is just fine for him. It's what works! Thinks all is breaking
loose if the routine is broken, or something doesn't go as
planned. Tends to be in the middle of the class... just because
that's where he thinks he should be. Might make a plan, but
never has intent on seeing it all the way through to the end.
Lives an average life, and that's just great for him. Works best
in a controlled atmosphere... a schedule that can be adhered
to! Lives for the day, worries about tomorrow when it arrives.
3. The Procrastinator- This person is the one who has half of a
plan in place, ready to take action on it... but inevitably
something goes awry and it has to be "put it off" another day.
The one that begins a sentence with "someday". Wants it all but
doesn't have the drive to make it happen, but more than happy to
ridicule the ones that do. Unwilling to accept change. Goes to
their job, puts in the 8-10 hour day, complaining all the way
through. Then comes home to dwell on what could be. Tends to
live in the past... uses the "I could've, I would've, or I
should've" phrase on a continual basis. Blame shifter!
Ironically, these three types of people can also be called by
three other names... Rich, Middle Class, and Poor...
Which one are you?
About The Author: James D. Brausch blogs daily about Internet
business at
http://JamesBrausch.com. You can also grab his best website
promotion tool here:
http://www.ArtemisPro.com
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The Editor holds no responsibility for
URL's being correct or incorrect. Ads are simply copied and pasted as
submitted with highlight for saleability added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not
recommend one over another nor do we give any warranties and accept no
responsibility in regards to the ad content below. The editor and publisher suggest that you exercise due diligence!
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