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Published Tuesday & Thursday
Lena Sanchez - Editor
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928-636-9425
Tuesday December 19, 2006
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Archives
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=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Advertising options
No time
to chat too much work with holidays and clients... Don't miss our coaches words of wisdom
today!
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
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MOTIVATIONAL THOUGHT
======================
"Optimists are right. So are pessimists. It's up to you to
choose which you will be."
~ Harvey Mackay, Businessman and Author
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BUSINESS TIP
==========================
Top
3 Tips for Better Business Ads
by Small Business Advertising Expert BIG Mike
McDaniel
The content of advertising is basically the same no
matter what the media. It is good and it works, or it is
bad. Some TV ads are so clever people tend to remember
the cleverness and forget the product.
Here are the big 3 tips to help you create better ads
for your business. Better newspaper and radio ads.
Better billboards, cable commercials, Yellow Pages,
anything with your name on it.
Sell Benefits not Features
Lure them to your business with a promise of a great
benefit. "Brushless Car Wash" is a feature "Cleaner than
new in two minutes" is a benefit. Once you get the
customer in the door you can brag about the features of
your product or company,
Stay Out of It
No matter how hard the ad rep punches, don't cave in to
the temptation to be in the ad. Your mug shot in the
paper, or voice on the radio, or (YUK) you standing in
front of the store in a cable commercial does not sell
anything but your ego. Stay out of it and use the extra
time to sell benefits.
Be Consistent
Use the same look and feel in all your ads. Coordinate
so the message is the same everywhere. Every ad builds
on your business brand image, don't change the concept
because YOU are getting tired of it. The exposure level
with potential customers is much less than with you.
To have the best advertising, YOU must become the
advertising expert. Advice from the person selling
advertising is usually best only for the media being
pitched and does not help you with the others. Become an
astute observer of others who advertise and use the best
elements you see.
© 2006 BIG Mike McDaniel
http://BigIdeasgroup.com BIG Mike is the Small
Business Advertising Expert and author of "Grab 'em and
Close 'em, the Art of the Elevator Speech". This book
explains the importance of crafting a dynamite 13 word
speech about what you can do for them. More info at
http://tinyurl.com/lzcyl
****** Proven Fact Of Marketing!******
Takes a minimum of seven readings of an ad
before the normal buyer will take advantage of your offer...GET THAT ADVANTAGE HERE!
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Here
===========================
BUSINESS COACH OF THE DAY
===========================
The Pitfalls Of Advertising
On Myspace
By David Riewe
Many users of MySpace tout the potential for advertising to be
one of the most useful features of this online community.
However, there are quite a few pitfalls to advertising on
MySpace. Most importantly those who advertise on MySpace run the
risk of finding themselves in violation of MySpace's terms of
service and facing the consequences of these infractions. In
addition advertising on MySpace can appear very unprofessional
to potential customers. Finally, those who advertise on MySpace
may become guilty of spamming. This article will take a look at
these three advertising pitfalls and provide advice for avoiding
these potential problems.
Violating the Terms of Service on MySpace
One of the most serious potential problems with advertising on
MySpace is violating the terms of service outlined by the
administrators of MySpace. This is significant because members
who are found to be in violation of these terms of service can
have their websites deleted and may be banned from the
community. The terms of service should be reviewed carefully to
determine which types of activities, in relation to advertising,
are permitted and which activities are prohibited. Special
attention should be paid to the section of the terms of services
which specifies member websites are not to be commercial in
nature. It might be necessary to contact MySpace directly for
ask for clarification of this section and additional information
on what constitutes a commercial website.
Appearing Unprofessional
Another potential pitfall to advertising on MySpace is appearing
unprofessional. MySpace websites can be created very quickly and
easily through available templates. This may result in some
members becoming overly anxious to start advertising
immediately. When this happens the members may be sloppy in
their design and may create a website with many errors which
does not present a professional appearance.
Additionally, MySpace is a rather relaxed community where
members often use slang or abbreviations haphazard. This
practice can also create an unprofessional appearance which may
alienate some potential clients. Also, MySpace members must
consider the comments left for them by other members of the
community. The individual who maintains the website should
understand the comments left for them are considered by others
to be a reflection of them. Therefore those who do not think
highly of the comments left on your website are not likely to
think highly of you or your business either. For this reason
care should be taken to maintain a lee of control over the
comments left for you. This can be done either by not allowing
comments at all or by only allowing comments that receive your
approval to appear on your website.
Engaging in Spamming techniques
One of the most dangerous pitfalls those who advertise on
MySpace might encounter is spamming. Before advertising care
should be taken to review MySpace's policy on spam to ensure the
advertising techniques you are using are not considered to be
spam by MySpace. This is important because those who are found
guilty of spamming may have their account and website deleted.
They may even be banned from creating a new account in the
future.
Also, potential customers are not likely to think highly of a
business that they view as engaging in spamming techniques.
These customers are likely to purchase products and services
from other providers who they believe run a more honest
marketing campaign. Spamming can therefore be a very costly
mistake for business owners.
About The Author: David Riewe is the webmaster of
http://www.daves-inforama.com and
http://www.daves-inforama.com/myspace
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URL's being correct or incorrect. Ads are simply copied and pasted as
submitted with highlight for saleability added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not
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responsibility in regards to the ad content below. The editor and publisher suggest that you exercise due diligence!
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