Your Home Business Coach Ezine 

     

Lena Sanchez

Editor & Publisher

E-books To Build Your Online Business Faster

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This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of each issue. The Mission of this Ezine is to help you grow in business and in health! 


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============================
=> IN THIS ISSUE!
============================

<> Editors' Remarks
<>Motivational Thought!
<> Showcase of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Business Coach of the Day
<> Change Your Life Information

================
EDITORS' REMARKS
================

Greetings and thank you for subscribing and reading Your Home Business Coach ezine!

As we near a big holiday people start moving about and the airports, train depots and bus stations are full of crowds going all over the world, which makes for tension and stress. So if you are one of those travelers, take a deep breath, relax and expect the unexpected to happen but know that you can take whatever pops up. If stress tends to throw you into a tantrum you might want to consider a healthy supplement to calm that down and help your body repair damage done by stress. See Today's Showcase!

Do what you must to succeed today. As long as it's honest, fulfilling, doesn't cause anyone else pain or discomfort and worthwhile!

Lena

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MOTIVATIONAL THOUGHT
======================

"Most people never run far enough on their first wind to find out if they've got a second.  Give your dreams all you've got and you'll be amazed at the energy that comes out of you."
 
~ William James, psychologist


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==========================
BUSINESS TIP
==========================

How To Laugh In The Face Of Rejection
by Peter Murphy

Fear of rejection is one of the greatest fears shared by all human beings. Nobody wants to feel left out, unwanted or un-liked.

And at the same time what we really want is to be loved and accepted by everyone - that would be bliss. It will never happen though because we all have biases, opinions and beliefs that color the way we look at the world.

People will reject us no matter how good we look, no matter how successful we are, and no matter how giving we are. If we were to become even nicer, and even more spiritually aware they would still reject us so it is a pointless battle trying to win over everyone.

However we can change how we think about rejection. If we change the meaning of rejection it can become our ally instead of our enemy.

Next time someone rejects you why not take it as feedback instead. That is, your approach did not work and you need to try a new approach. In sales, the salesperson must view rejection as feedback or else she will slowly go insane! So let us view rejection as feedback.

When you are rejected immediately set your mind the task of intelligently answering this question - how must I change my approach to get what I want? By doing this, you shift your attention back to what you can do and off the other person whose approval is theirs to give or not to give.

Let us take the example of asking someone to help you with a project at work, you are afraid to ask for help so when you do, your co-worker can almost smell this fear of rejection coming from you. He says No, he is far to busy to help you today.

Now immediately ask yourself the feedback reframe question - how must I change my approach to get what I want? Asking this question will give you an unlimited range of new approaches to use: maybe smile more, or bribe him with a soft drink, or perhaps offer to do some of his boring work in return for help.

It also helps to anticipate rejection before it has a chance to happen. In the case of the example above, before talking to the colleague I would spend a few minutes in preparation. I would run through possible ways he might reject me. For each possible situation, just keep asking yourself - how must I change my approach to get what I want?

You may not realize, most people just give up too easily because rejection feels so unpleasant. If you reframe rejection to mean feedback it becomes a mental puzzle to solve instead. You will then be able to endure the word *No* a lot longer.

This endurance will also encourage others to let you have what you want because you just do not seem to take No for an answer!

Warning: Maintain rapport at all times when you use this approach, this new found courage and tenacity is only appreciated by others if you use it with a win-win outlook.

Many of the challenges we face when dealing with people are easily overcome with the correct outlook and strategy. Make a point of learning the right way and you will quickly and easily transform your people skills.

Peter Murphy is a peak performance expert. He recently produced a very popular free report:10 Simple Steps to Developing Communication Confidence. This report reveals the secret strategies all high achievers use to communicate with charm and impact. Apply now because it is available for a limited time only at: http://www.howtotalkwithconfidence.com/report.htm


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===========================
BUSINESS COACH OF THE DAY
===========================

The Power of Possibilities
Copyright © 2004 Lori Osterberg
Vision Business Concepts Inc.
http://www.VisionOfSuccess.com

Did you know the one thing that holds most people back is the simple fact that they think too small? What separates the average business owner from the super successful isn't her timing or her resources. It's her ability to think bigger than others, and take action on the things that will create the biggest successes.

Take for instance the typical small business owner in your area. Go into any local shop and ask them how many customers they have from out of state. Chances are it's a very small percentage of  their business.  Yet with the power of the Internet, any local business - selling products or services - can change her business model from being a small local provider, to a small business with huge profits and paying clients around the world.
 
And it's easier than you think. I know; I've done it myself.

I was one of those pioneers. I purchased my first computer in the 1980's. Remember Prodigy? I dialed in almost every day. So when the Internet began coming on strong in the early 1990's, I jumped in with both feet, and brought our business online.
What I found was an incredible opportunity.

I started out as a small business owner, operating a photography studio, and servicing people within my local area. It was a traditional studio, offering the standard portrait and wedding services. With two people, we opened a commercial location, and
began contacting people within a 10-mile radius. But I knew there had to be a better way. And I found it on the Internet.

Thanks to a powerful online marketing strategy, we found success
quickly. Within 3 years, we shut down our traditional studio, and began operating a virtual studio online. Our clients changed from people in our local area looking for traditional portraiture, to people all over the world falling in love with our virtual wedding studio, and flying us in to their location.

No longer were we stuck selling to the people that resided in our local community. We established an extreme niche market, and went to where our clients were. We raised our prices substantially, and began living the life others only dream about. By changing the way we thought about business, we changed the way we looked for clients. And our profits followed.

You too have that power. By changing the way you think, you can change the way your business operates. The possibilities are out there. But thinking differently can sometimes be difficult. It involves stretching out of your comfort zone. It involves creating changes in your business planning.  And sometimes these changes can be difficult.

Start by asking yourself some basic questions.

"How can I take what I do now, and sell it to people 1000 miles from me?"
"How do I change my marketing materials to sell to people I may never meet?"
"How well do I work with technology? What do I need to learn?"

These questions will allow you to think beyond your local area, and start discovering ways of doing what you do anywhere in the world. People all over the country are looking for the services and products you sell. You just need the tools to get your information in front of them.

When you expand your target market beyond your local area, and
go worldwide, you also add another dilemma to your planning process:

   "How do I market to the thousands of people added to my new
    target list?"

 
When you decide to take your business to a much larger market, it's imperative that you focus on who your exact customer is. As a small business, you can't afford to market to the world. Defining who your perfect customer is becomes crucial. And knowing how to reach them becomes vital.

Your customer can no longer be defined by simple phrases, such
as:
      *Single female between 25-50 years old.
      *Married female with children under 18.

Instead you have to get into the mind of your client, and define them as precisely as possible. Start with the simple phrases. Then add in the detail. The more you know what interests your customer, the easier it is to reach them. Consider a customer definition such as:

 * Single female between 25-40 years old. Enjoys traveling, and    prefers to take short, exotic vacations 2-4 times per year to places such as the Caribbean, Europe, Australia and the Fiji Islands. Holds an executive position in the corporate  environment, or owns the company. Spends 2-3 weeks per month traveling for business, and holds tens of thousands of frequent flier miles.


Using the above customer description, I can begin finding many ways of targeting this customer. I can consider building up referral partners with travel websites that cater to young singles flying into exotic locations for short trips. I can find networking groups that cater to small business owners, or buy lead lists or place ads in magazines such as Inc. or Entrepreneur magazine. I can consider creating a relationship with airline magazine editors, and advertise or get an article placed as frequently as possible.

Obviously, I could continue with many more ideas. But you get the point. The more details I can use to define my perfect customer, the easier it is to determine methods to reach them.

By changing the way you market yourself, you can expand your business in ways that will take your business to new heights.

Open up your mind to the possibilities. You might be surprised at what awaits you.

***Lori Osterberg has created three successful businesses in the past 10 years, and along the way discovered the secrets of taking a local small business and turning it into a worldwide success. She now shares this passion with people all over the world, and speaks, writes and mentors on using technology to grow your business - and stay small at the same time! Receive her FREE ezine at http://www.VisionOfSuccess.com .

 

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