Your Home Business Coach Ezine 

E-books To Build Your Online Business Faster

Turn Words Into Traffic 
The Secret to
Non-Stop, FREE 
Targeted Traffic!

7DayeBook
"How to Write and Publish your own eBook... in as little
 as 7 Days"

eBook
Secrets Exposed
How to Make MASSIVE Amounts of Money In Record Time With Your Own eBook - (Whether You Wrote It Or Not!)

Lazy Man's
 Guide
"How to Work Less... get Paid More... and have tons more Fun with your online business!"

BUILD your ezine/newsletter list with the help of the following

"The Noozles
 Newsletter and Ezine Network"

"Subscription Rocket"

"Ads/Market Coop"

Subscribe to A Natural Environmental Health Facts & Your Home Business Coach Ezine 

Herbal Repair Kits for Most Common Problems & illnesses

Master Formulas Alternatives

Ten Commandments Of Health

"Your Home Business Coach Ezine" 
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Tuesday  December 27, 2005

````````````````````````````````````````````````````
Watch For A Natural Environmental Facts Sun., Wed, Friday with  Monday's Ask Lena Health Q & A!

This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health! 

============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

================
EDITORS' REMARKS
================

Greetings and thank you for being an optin subscriber. 

I do hope your holiday was a good one. Now it's time to get back to business and that will take education, determination and stick-to-it-ive-ness!!! Our coaches are here to help you do that...

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
 
Lena


Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first at http://hoaxbusters.ciac.org/HBHoaxCategories.html 

======================
MOTIVATIONAL THOUGHT
======================

"Live as if you were to die tomorrow. Learn as if you were to live forever."
 
~ Mahatma Gandhi

$============================$
PAID WEEK/MONTH SPOTLIGHTS
$============================$

Get Out of a Slump

We all have times of year when business slows down. Many web-based businesses watch sales dip right after the holidays.

Here are a couple of ways you can jump-start business to get a quick increase in sales.

Give your biz a jolt of free publicity. Suggest yourself as a guest on a local talk radio show (talk about your area of expertise). Write a short how-to article for an e-zine. Send a fan letter to an on-line business and tell them it's ok to use it as a testimonial on their web site. Create a new web page on a hot topic lots of people are interested in and register your page with all the major search engines.

Place ads in a few new places. Try ads in a neighborhood newspaper, in your industry newsletter, or in an e-zine you haven't tried before. Because this will be the first time readers will see your ad, you will get a burst of response from all those people who like to try new things.

-----

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com 

What a Waste

We see literally hundreds of ads every week that arrive by email, are published in Ezines we subscribe to, or possibly banner ads on web sites. Most of them are not even read, and are simply a waste of time and money. Every now and then however, one does get our attention and we visit their web site, or request further information by email. Face it - if we didn't fall for the old Credit Repair Scam the first time we saw it, the odds are we won't now. Sending the same or similar messages every day will get them automatically filtered out or simply deleted.

While email marketing may well be a viable marketing tool, until it is brought under control, it has a long way to go. About 90% of the unsolicited offers received are simply out and out scams. Many people don't mind receiving offers via email, but many others place spam in the same genre as the telemarketer that always calls just as you sit down for dinner.

Predictable subject lines are usually the give away. I really do know if I asked for information about something, and when I didn't and receive one that says "Here is the Information You Requested", it immediately hits the circular bin. The same holds true for deliberately misspelled words that try to help avoid the spam filters. Some people who receive large amounts of spam, have made the automatic deletion of spam into an art form.

While banner ads are heavily hyped they are easily ignored. I personally can't remember the last time I did click on one, but from the consumer's perspective, they are a step above the email spam. At least the advertiser is giving you the option to go to their web site or not. There is a variation however that fits into the "pain in the neck" variety. These are the "pop-up" ads that appear when you are at a web site. You then have to close the window that pops up, before you can continue viewing the site. When this starts to happen, I normally close both.

Ezine advertising is another form, but that can also be misused. If I subscribe to a publication, I don't mind seeing ads as that is the financial support required to meet the expenses of the publication. Thinly disguised articles however, which are actually ads and have little or no content are a misuse, and fall into the spam category.

If you are considering advertising in a publication, how do they group their ads. If they are in a separate mailing with the content in "Part 1" and the ads in "Part 2" you are probably wasting your money. People quickly scan "Part 1" for the content and then delete "Part 2" without even opening it. If there are multiple ads in a row, one after the other, you are also probably wasting your money as people tend to simply skip past them.

OK - let's say you find an Ezine that does it correctly, you must have an ad that gets the readers attention. This takes time to develop and usually your best bet is to test several ads in the same publication, and track the response rate. It doesn't normally pay to compare response rates in different publications with different ads in each. The demographics of the subscribers are different and what may pull in one, may not in another.

How do you track the response rate? Well, there are basically three ways that this can be done. The easiest way is to use a different email address for each ad. Anything you receive at that address, came from a specific ad. Shy away from free email addresses such as "Hotmail" as potential customers tend to be leery of people that use them.

If you only have one email address to track them, you can use a specialized address such as: mailto:marty@abc.com?subject=YB with a different subject for each ad.

Another way, if you own your own web site is to have a different "home page" for each ad you wish to track. These are basically "mirror" pages with a different URL - any hits you receive there came from a specific ad.

Once you find an ad that works in one publication, stick with it and also try it in another. Before you know it, you will have an ad program that is not a waste of time and money, and just may work.
 
Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday. Wednesday. And Friday. Instructions on how to place an ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm