Your Home Business Coach Ezine 

     

Lena Sanchez

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=> IN THIS ISSUE!
============================

<> Editors' Remarks
<>Motivational Thought!
<> Showcase of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
================

Thank you for subscribing and reading Your Home Business Coach!

Greetings and a wealth building week is wished for you! Do you have your goals laid out for 2005? If not you only have a few days to get them set up and ready to implement. It's a good idea to start implementing as early as possible to reach your success goals!

Do what you must to succeed today. As long as it's honest, fulfilling, doesn't cause anyone else pain or discomfort and worthwhile!

Lena

Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first a http://hoaxbusters.ciac.org 

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======================
MOTIVATIONAL THOUGHT
======================

"Whatever you can do or dream you can, begin it. Boldness has genius, power, and magic in it."
 
~ Johann von Goethe


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SHOWCASE
TODAY
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BUSINESS TIP
==========================

Google AdWords: Like Playing The Lottery
By Dean Phillips

A "dollar and a dream," is all you need said the television commercial. The lure of the Lottery is a seductive one: plunk down a dollar and you might become a millionaire for life. The promise of "pennies from heaven" makes the Lottery a daily habit for millions. People flock to convenience stores every morning to buy a newspaper, a cup of coffee, and a lottery ticket.

I see that same kind of passion and unrealistic dreaming among Google AdWords advertisers. Why? Because they heard they can "strike it rich" with Google Adwords. It doesn't help matters any that Google makes it ridiculously easy to get started with their pay-per-click program. All you need is "five dollars and a dream!"

Google doesn't advertise that message of course. However, for most advertisers, it's still a huge gamble nonetheless. Do advertisers make money with Google AdWords? Some do, yes. However, the vast majority of advertisers might as well blow their money on lottery tickets.

Is Google AdWords to blame for so many advertisers losing their money? That depends on your point of view. Are lotteries responsible for people gambling and losing their money?

In my opinion, the answer to both questions is yes and no. Lotteries would never admit this, but their whole purpose for being is to entice people to gamble. I mean, c'mon. That's why they exist. If people didn't gamble, there would be no lotteries.

Yes, lotteries hide behind legislation and the pretense that the money they generate goes toward education and other laudable endeavors, and for the most part that's true.

However, it's also true that there are people barely living above poverty level, spending money they can't afford on lottery tickets. They get sucked in, because like the television commercial said, it's only a dollar. However, those dollars tend to add up pretty quickly, when you're spending ten or twenty dollars a pop on lottery tickets.

It's the same with Google AdWords. People who wouldn't ordinarily advertise get sucked in, because it's only five dollars to get started. But when Google charges $500 to their credit card every couple of weeks, and they haven't made any money, the harsh reality of the situation sets in. It's not nearly as easy as they thought or heard it would be.

Of course, it's easy to blame Google AdWords. However, most of the blame has to fall on the shoulders of the advertisers. The majority of Google AdWords advertisers, simply don't have a clue about what they're doing. They read some e-book about how to make money with Google AdWords, and instantly think they're ready to conquer the world.

It's just not that easy, people. You still have to have some fundamental knowledge of advertising, in order to succeed with Google AdWords or any type of advertising for that matter. You have to educate yourself first.

And the best way to educate yourself is by reading "real" advertising books like "Scientific Advertising," by Claude Hopkins and "How To Write A Good Advertisement," by Victor Schwab and "Advertising Secrets Of The Written Word," by Joseph Sugarman.

Educate yourself first, and then lay down your money. That's how it works. To do otherwise, you'd be better off playing the lottery!

**Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net  Visit his website at: http://www.lets-make-money.net 


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BUSINESS COACH OF THE DAY
===========================

The Top 10

In the past few weeks the students in my management course presented the whereabouts of a number of successful, widely admired people, to their peers as part of their course requirements.

Among all the stellar like and less majestic names, varying from Donald Trump, Bill Gates, Michael Dell, Sir Richard Branson, Jesus (yes, Christ), and Bill Clinton; to Margaret Thatcher, Mother Theresa, Mahatma Gandhi, Hillary Clinton, Hugh Hefner, Russel Simmons, Arnold Schwarzenegger, P. Diddy, Michael Jordan, and Steve Jobs, there were some interesting commonalities that may be worth mentioning, because they can definitely contribute to a valuable and realistic listing of leadership qualities.

Limiting them to just 10, these are the most significant points of overlapping among the above-mentioned individuals:

1. Humble beginnings: With the exception of Donald Trump, all the abovementioned leaders, no matter how varied in their area of excellence, came from humble backgrounds. Some had troublesome encounters with the law in earlier stages of their lives, and most had a number of failures to their names before they ever reached their current heights of world recognition.

2. Dealing with failure: The majority, if not all, of these individuals faced vigorous downfalls at several points on their way to the top, and dealt with these setbacks in the most effective manner: by learning from them, and continuing their efforts through other channels. Multiple of the names above have withstood humiliating experiences before the world's eyes, but came out on the other side of the tunnel, wiser, and not less motivated.

3. Neglect of boundaries: Just like Russel Simmons stated that he got where he got because he did not know that he could not get there, just so did the others engage themselves in activities that many might have attempted before, yet quit without success. It took the novel mindset of these leaders to go where they were not supposed to go: to the ultimate point of success in their area of specialty.

4. Self Confidence: To the point of blatant arrogance in the eyes of many, these outstanding people believed in their mission, and went for the stars. They may not have believed that they would actually grow out to the established names they finally obtained, and at least one of them, Jesus Christ, did not live long enough to witness the impact he had made on his audience, but the fact remains that their fame could only be possible due to a significant dosage of belief in their selves and the power of their purpose.

5. Intelligence: Not necessarily school-education, since most of these individuals are high school- or college dropouts, but a smartness that transcends the ordinary, and enables them to jump into opportunities that others ignore, or even warn them for, with a vigor that leaves bystanders in awe.

6. Hard work: If intelligence were one part of the coin of these people's success, hard work would have been the other. Like a never emptied battery they went on and on and on. And when all others were enjoying life, they were hustling and bustling to make their dreams come true. Lack of sleep pays off. Ask the self-made person!

7. Inventiveness: If there is one thing these people were not, it was: change-averse. They embraced the changes that happened to them. Better even: they created the changes that happened to all others around them! They realized that nothing works more to one's disadvantage than clinging to the status quo. So they ignited change: in social orders, in the ways certain parts of society were perceived, in common practices, you name it.

8. Horizon expanding: Many of these individuals tried various things or ways of doing what they wanted to do before they ever succeeded. For most it took a long, hard, and strenuous time before they became the perceived "overnight" names in history. Some of them failed so many times that their family members and friends were hoping they'd call it quits. But they refused. And they kept on trying new ways and new actions. Even when their name and fame were established. Many wrote books, or became great advocates for their beliefs. And many took on new challenges, even when the older ones were paying enough to finally take a break.

9. Connection: These individuals were all aware that they would only realize their dreams if they would be willing to lend out a hand and accept one in return. They established networks, and they learned to surround themselves with people whom they could influence and affect with their drive. And they pulled many a soul along on their way to getting themselves established.

10. Social Responsibility: the majority of the above listed names are engaged in various activities that aim towards the betterment of society or a segment thereof. Whether expressed in the form of financial donation, or opportunities to grow, these people have consistently been trying to give something back to the world in a graceful way.

Like any other list, this list, too, can be expanded, but the 10 above presented points are unquestionably striking commonalities between the individuals mentioned, whether they lived 2000 years ago, or are still around; whether they are known for serious business, or for entertainment; whether they are young, old, Black, White, good-looking, or ugly, loved or hated.

And if you, dear reader, can identify with these 10 points, or encounter the will inside to work on them, you too have what it takes to be whatever you want to be. So why not go for it?

Dr. Joan Marques,
Burbank, CA, 11/09/04

About the Author:
Joan Marques emigrated from Suriname, South America, to California, U.S., in 1998. She holds a doctorate in Organizational Leadership, a Master's in Business Administration, and is currently a university instructor in Business and Management in Burbank, California. You may visit her web sites at http://www.joanmarques.com  and http://www.spiritcounts.com

 

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