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=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Showcase of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS'
REMARKS
================
Thank you for
subscribing and reading Your Home
Business Coach!
Greetings and a
wealth building week is wished for you!
Do you have your goals laid out for
2005? If not you only have a few days to
get them set up and ready to implement.
It's a good idea to start implementing
as early as possible to reach your
success goals!
Do what you must to succeed today. As
long as it's honest, fulfilling, doesn't
cause anyone else pain or discomfort and
worthwhile!
Lena
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MOTIVATIONAL
THOUGHT
======================
"Whatever you can
do or dream you can, begin it. Boldness
has genius, power, and magic in it."
~ Johann von Goethe
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BUSINESS TIP
==========================
Google AdWords: Like
Playing The Lottery
By Dean Phillips
A "dollar and a dream," is all you need
said the television commercial. The lure
of the Lottery is a seductive one: plunk
down a dollar and you might become a
millionaire for life. The promise of
"pennies from heaven" makes the Lottery
a daily habit for millions. People flock
to convenience stores every morning to
buy a newspaper, a cup of coffee, and a
lottery ticket.
I see that same kind of passion and
unrealistic dreaming among Google
AdWords advertisers. Why? Because they
heard they can "strike it rich" with
Google Adwords. It doesn't help matters
any that Google makes it ridiculously
easy to get started with their
pay-per-click program. All you need is
"five dollars and a dream!"
Google doesn't advertise that message of
course. However, for most advertisers,
it's still a huge gamble nonetheless. Do
advertisers make money with Google
AdWords? Some do, yes. However, the vast
majority of advertisers might as well
blow their money on lottery tickets.
Is Google AdWords to blame for so many
advertisers losing their money? That
depends on your point of view. Are
lotteries responsible for people
gambling and losing their money?
In my opinion, the answer to both
questions is yes and no. Lotteries would
never admit this, but their whole
purpose for being is to entice people to
gamble. I mean, c'mon. That's why they
exist. If people didn't gamble, there
would be no lotteries.
Yes, lotteries hide behind legislation
and the pretense that the money they
generate goes toward education and other
laudable endeavors, and for the most
part that's true.
However, it's also true that there are
people barely living above poverty
level, spending money they can't afford
on lottery tickets. They get sucked in,
because like the television commercial
said, it's only a dollar. However, those
dollars tend to add up pretty quickly,
when you're spending ten or twenty
dollars a pop on lottery tickets.
It's the same with Google AdWords.
People who wouldn't ordinarily advertise
get sucked in, because it's only five
dollars to get started. But when Google
charges $500 to their credit card every
couple of weeks, and they haven't made
any money, the harsh reality of the
situation sets in. It's not nearly as
easy as they thought or heard it would
be.
Of course, it's easy to blame Google
AdWords. However, most of the blame has
to fall on the shoulders of the
advertisers. The majority of Google
AdWords advertisers, simply don't have a
clue about what they're doing. They read
some e-book about how to make money with
Google AdWords, and instantly think
they're ready to conquer the world.
It's just not that easy, people. You
still have to have some fundamental
knowledge of advertising, in order to
succeed with Google AdWords or any type
of advertising for that matter. You have
to educate yourself first.
And the best way to educate yourself is
by reading "real" advertising books like
"Scientific Advertising," by Claude
Hopkins and "How To Write A Good
Advertisement," by Victor Schwab and
"Advertising Secrets Of The Written
Word," by Joseph Sugarman.
Educate yourself first, and then lay
down your money. That's how it works. To
do otherwise, you'd be better off
playing the lottery!
**Dean Phillips is an Internet marketing
expert, writer, publisher and
entrepreneur. Questions? Comments? Dean
can be reached at mailto:
dean@lets-make-money.net Visit
his website at:
http://www.lets-make-money.net
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BUSINESS COACH
OF THE DAY
===========================
The Top 10
In the past few weeks the students
in my management course presented
the whereabouts of a number of
successful, widely admired people,
to their peers as part of their
course requirements.
Among all the stellar like and less
majestic names, varying from Donald
Trump, Bill Gates, Michael Dell, Sir
Richard Branson, Jesus (yes,
Christ), and Bill Clinton; to
Margaret Thatcher, Mother Theresa,
Mahatma Gandhi, Hillary Clinton,
Hugh Hefner, Russel Simmons, Arnold
Schwarzenegger, P. Diddy, Michael
Jordan, and Steve Jobs, there were
some interesting commonalities that
may be worth mentioning, because
they can definitely contribute to a
valuable and realistic listing of
leadership qualities.
Limiting them to just 10, these are
the most significant points of
overlapping among the
above-mentioned individuals:
1. Humble beginnings: With
the exception of Donald Trump, all
the abovementioned leaders, no
matter how varied in their area of
excellence, came from humble
backgrounds. Some had troublesome
encounters with the law in earlier
stages of their lives, and most had
a number of failures to their names
before they ever reached their
current heights of world
recognition.
2. Dealing with failure: The
majority, if not all, of these
individuals faced vigorous downfalls
at several points on their way to
the top, and dealt with these
setbacks in the most effective
manner: by learning from them, and
continuing their efforts through
other channels. Multiple of the
names above have withstood
humiliating experiences before the
world's eyes, but came out on the
other side of the tunnel, wiser, and
not less motivated.
3. Neglect of boundaries:
Just like Russel Simmons stated that
he got where he got because he did
not know that he could not get
there, just so did the others engage
themselves in activities that many
might have attempted before, yet
quit without success. It took the
novel mindset of these leaders to go
where they were not supposed to go:
to the ultimate point of success in
their area of specialty.
4. Self Confidence: To the
point of blatant arrogance in the
eyes of many, these outstanding
people believed in their mission,
and went for the stars. They may not
have believed that they would
actually grow out to the established
names they finally obtained, and at
least one of them, Jesus Christ, did
not live long enough to witness the
impact he had made on his audience,
but the fact remains that their fame
could only be possible due to a
significant dosage of belief in
their selves and the power of their
purpose.
5. Intelligence: Not
necessarily school-education, since
most of these individuals are high
school- or college dropouts, but a
smartness that transcends the
ordinary, and enables them to jump
into opportunities that others
ignore, or even warn them for, with
a vigor that leaves bystanders in
awe.
6. Hard work: If intelligence
were one part of the coin of these
people's success, hard work would
have been the other. Like a never
emptied battery they went on and on
and on. And when all others were
enjoying life, they were hustling
and bustling to make their dreams
come true. Lack of sleep pays off.
Ask the self-made person!
7. Inventiveness: If there is
one thing these people were not, it
was: change-averse. They embraced
the changes that happened to them.
Better even: they created the
changes that happened to all others
around them! They realized that
nothing works more to one's
disadvantage than clinging to the
status quo. So they ignited change:
in social orders, in the ways
certain parts of society were
perceived, in common practices, you
name it.
8. Horizon expanding: Many of
these individuals tried various
things or ways of doing what they
wanted to do before they ever
succeeded. For most it took a long,
hard, and strenuous time before they
became the perceived "overnight"
names in history. Some of them
failed so many times that their
family members and friends were
hoping they'd call it quits. But
they refused. And they kept on
trying new ways and new actions.
Even when their name and fame were
established. Many wrote books, or
became great advocates for their
beliefs. And many took on new
challenges, even when the older ones
were paying enough to finally take a
break.
9. Connection: These
individuals were all aware that they
would only realize their dreams if
they would be willing to lend out a
hand and accept one in return. They
established networks, and they
learned to surround themselves with
people whom they could influence and
affect with their drive. And they
pulled many a soul along on their
way to getting themselves
established.
10. Social Responsibility:
the majority of the above listed
names are engaged in various
activities that aim towards the
betterment of society or a segment
thereof. Whether expressed in the
form of financial donation, or
opportunities to grow, these people
have consistently been trying to
give something back to the world in
a graceful way.
Like any other list, this list, too,
can be expanded, but the 10 above
presented points are unquestionably
striking commonalities between the
individuals mentioned, whether they
lived 2000 years ago, or are still
around; whether they are known for
serious business, or for
entertainment; whether they are
young, old, Black, White,
good-looking, or ugly, loved or
hated.
And if you, dear reader, can
identify with these 10 points, or
encounter the will inside to work on
them, you too have what it takes to
be whatever you want to be. So why
not go for it?
Dr. Joan Marques,
Burbank, CA, 11/09/04
About the Author:
Joan Marques emigrated from
Suriname, South America, to
California, U.S., in 1998. She holds
a doctorate in Organizational
Leadership, a Master's in Business
Administration, and is currently a
university instructor in Business
and Management in Burbank,
California. You may visit her web
sites at
http://www.joanmarques.com
and
http://www.spiritcounts.com
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