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Published Tuesday &
Thursday with an occasional Saturday Advertiser's
Special!
editor@envirodocs.com
928-636-9425
Thursday December 30, 2004
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Watch For A Natural Environmental
Health Facts on Sun., Wed, Friday with
Monday's Ask Lena Health Q&A!
This Ezine is available by
subscription only. Your Home Business
Coach does not make its list
available to third parties. All
subscribe and unsubscribe information
can be found at the end of each issue.
The
Mission of
this Ezine is to help you grow
in business and in health!
To read back editions Click Here
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Showcase of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS'
REMARKS
================
Thank you for
subscribing and reading Your Home
Business Coach!
This is the last
edition of Your Home Business Coach for
2004, but it will continue in 2005 just
as it has for the last five years.
Do what you must to succeed today. As
long as it's honest, fulfilling, doesn't
cause anyone else pain or discomfort and
worthwhile!
Lena
Reminder:
Don't Pass On Misinformation. to
others.
Get the real scoop first a
http://hoaxbusters.ciac.org
Does a website sound
too weird to be true?
Find out if it might be
Click Here
======================
MOTIVATIONAL
THOUGHT
======================
"It is the highest
form of self-respect to admit mistakes
and to make amends for them."
~ John J. McCloy, American diplomat
and lawyer
=====================
SHOWCASE
TODAY
=====================
STOP Bleeding,
Inflamed, Swollen gums and Bad Breathe
with herbs!
Do you experience periodontal disease?
Periodontal disease is an infection of
the gums that will eventually destroy
bone and lead to loose teeth and
ultimately tooth loss.
Signs of periodontal disease include;
-
Bleeding gums
-
Inflamed gums
-
Swollen gums
-
Bad breath
What causes periodontal
disease?
Infections such as bacteria,
spirochetes, viruses, amoebas and fungus
are apparent in periodontal disease.
Why
is it important to treat the underlying
infections?
Untreated infections become more severe,
possibly overwhelming the immune system
and causing symptoms throughout the body
as well as in the mouth! Untreated
periodontal disease ha been connected to
heart disease, pre-term and low birth
weight babies. It is thought to
contribute to auto-immune conditions as
well as diabetes. Of course untreated
periodontal disease leads to gum
surgery!
How will Perio-Care™
Products eliminate these infections?
This
organized, three-stage approach treats
both the immediate discomfort and the
underlying problems. Each Stage includes
the use of specially formulated dental
powder, oral rinse and herbal capsules.
Each Stage is designed to attack a
different group of infectious organisms.
By using all three Stages in an
organized, rotating Protocol a wider
variety of infectious agents can be
eliminated.
WHY USE PERIO-CARE DENTAL
PRODUCTS?
These formulas eliminate underlying
infections and the symptoms they cause.
This means that you can expect Perio-Care™
to relieve red, swollen and bleeding
gums to tighten gums and freshen breath!
Why use several stages
rather than just one?
Periodontal disease has multiple and
complex causes, No single herb or herbal
product can resolve all of these causes
for all patients. And because herbs have
individualized healing properties and
must be carefully combined to achieve a
specific goal, not all herbs can be
combines with all other herbs compatibly
or effectively!
Do I need a special
toothbrush?
Not
necessarily a special toothbrush but you
must use a soft bristle manual
toothbrush. Electric or rotary tooth
brushes tend to rotate too fast
dispersing the powder too rapidly
therefore limiting the beneficial
effect. For deep pockets we recommend
the use of a sulcular brush dipped in
Perio-Care™ Oral Rinse after brushing.
Perio-Care™ is formulated by a
periodentist who is seeing remarkable
results and less dental problems in his
patients!
Most patients see marked improvement in
their gums after the first month of
following the Protocol!
Perio-Care is formulated without sugar,
wheat, corn, salt, fillers, glycerin,
fluoride, caffeine, chemicals or
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==========================
BUSINESS TIP
==========================
How To Avoid Classic
Work-At-Home Scams
by Marketing Basics
"Be Part of One of
America's Fastest Growing Industries!
Earn Thousand of Dollars A Month From
Your Home...Processing
Medical Billing Claims!"
You can find ads like the above
everywhere--on telephone poles, in your
newspaper, on television and on the
Internet. While you may find these ads
appealing, proceed with caution. Not all
work-at-home business opportunities
deliver on their promises.
And its been our experience that nearly
all of them are scams!
Countless work-at-home schemes require
you to spend your own money to place
newspaper ads; make photocopies; or buy
the envelopes, paper, stamps, and other
supplies or equipment you need to do the
job. The companies sponsoring the ads
may also demand that you pay for
instructions or "tutorial" software.
Consumers deceived by these ads have
lost thousands of dollars, in addition
to their time and energy.
Here are examples of several types of
classic work-at-home schemes:
1. Medical billing: Ads for pre-packaged
businesses--known as billing
centers--are in newspapers, on
television and on the Internet. If you
respond, you'll get a sales pitch that
may sound something like this:
"There's a severe crisis
in the health care system, due partly to
the overwhelming task of processing
paper claims. The solution is electronic
claim processing. Because only a small
percentage of claims are transmitted
electronically, the market for billing
centers is wide open!"
The promoter may also tell you that many
doctors who process claims
electronically want to outsource or
contract out their billing services to
save money. Promoters will promise that
you can earn a substantial income
working full or part- time, providing
services like billing, accounts
receivable, electronic insurance claim
processing and practice management to
doctors and dentists.
They also may assure you that no
experience is necessary-- that they will
provide clients eager to buy your
services or that their qualified
salespeople will find clients for you.
The truth: You will have to sell! These
scam artists rarely provide experienced
sales staff or contacts within the
medical community.
The promoter will follow up by sending
you materials that typically include a
brochure, application, sample diskettes,
a contract (licensing agreement),
disclosure document, and in some cases,
testimonial letters, videocassettes and
reference lists. For your investment of
$2,000 to $8,000, a promoter will
promise software, training and technical
support.
And the company will encourage you to
call its references. Make sure you get
many names from which to chose. If only
one or two names are given, they're
probably "shills"--individuals hired to
give bogus testimonials.
If at all possible, it's best to
interview people in person, preferably
where the business operates, to reduce
your risk of being mislead by shills and
also to get a better sense of how the
business works.
Very few consumers who purchase a
medical billing business opportunity are
able to find clients, start a business
and generate revenues--let alone recover
their investment and earn a substantial
income. Competition in the medical
billing market is fierce and revolves
around a number of large and
well-established firms.
2. Envelope stuffing: Promoters usually
advertise that, for a small fee, they
will tell you how to earn money stuffing
envelopes at home. Later, when it's too
late, you find out that the promoter
never had any employment to offer.
Instead, for your fee, you're likely to
get a letter telling you to place the
same "envelope-stuffing" ad in
newspapers or magazines, or to send the
ad to friends and relatives. The only
way you'll earn money is if people
respond to your work-at-home ad, and pay
the same fee that you did.
3. Assembly or craft work: These
programs often require you to invest
hundreds of dollars in equipment or
supplies. Or they require you to spend
many hours producing goods for a company
that has promised to buy them.
For example, you might have to buy a
sewing or sign-making machine from the
company, or materials to make items like
aprons, baby shoes or plastic signs.
However, after you've purchased the
supplies or equipment and performed the
work, fraudulent promoters don't pay
you. In fact, many consumers have had
companies refuse to pay for their work
because it didn't meet "quality
standards."
Here's the catch: In order to get out of
paying workers, their work is NEVER
deemed to be "up to standard,"--leaving
workers with relatively expensive
equipment and supplies and no income. To
sell their products, these workers must
find their own customers.
Legitimate work-at-home program sponsors
should tell you -
in writing what's involved in the
program they are
selling. Here are some questions you
might ask a promoter:
* What tasks will I have to perform? Ask
the program sponsor to list every facet
of the job.
* Will I be paid a salary or will my pay
be based on commission?
* Who will pay me?
* When will I get my first paycheck?
* What is the total cost of the
work-at-home program, including
supplies, equipment and membership fees?
What will I get for my money?
The answers to these questions may help
you determine whether a work-at-home
program is appropriate for your
circumstances, and whether it is
legitimate. To our knowledge, nearly all
are scams!
You also might want to check out the
company with your local consumer
protection agency, state Attorney
General and the Better Business Bureau,
not only where the company is located,
but also where you live. These
organizations can tell you whether they
have received complaints about the
work-at-home program that you're
interested in.
But be wary: The absence of complaints
doesn't necessarily mean the company is
legitimate. Unscrupulous companies may
settle complaints, change their names or
move to avoid detection.
If you have spent money and time on a
work-at-home program and now believe the
program may not be legitimate, contact
the company and ask for a refund. Let
company representatives know that you
plan to notify the authorities about
your experience. If you can't resolve
the dispute with the company, file a
complaint with the following
organizations:
* The Attorney General's office in your
state or the state where the company is
located. The office will be able to tell
you whether you're protected by any
state law that may regulate work-at-home
programs.
* Your local consumer protection
offices.
* Your local Better Business Bureau.
* Your local postmaster. The U.S. Postal
Service investigates fraudulent mail
practices. The advertising manager of
the publication that ran the ad. The
manager may be interested to learn about
the problems you've had with the
company.
In addition, the Federal Trade
Commission (FTC) works for the consumer
to prevent fraudulent, deceptive and
unfair business practices in the
marketplace and to provide information
to help consumers spot, stop and avoid
them. To file a complaint or to get free
information on consumer issues, visit
www.ftc.gov or call toll-free,
1-877-FTC-HELP (1-877-382-4357)
** Marketing Basics specializes in
writing articles that teach, explain and
define basic marketing principles and
techniques.
http://marketingbasics.blogspot.com/
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===========================
BUSINESS COACH
OF THE DAY
===========================
How To Write
Little Tiny AdWords Ads That Bring
Giant-Sized Profits
by Karon Thackston
©
2004
http://www.copywritingcourse.com
It seems to be a phenomenon. You
try Google AdWords Select, your ad
gets "disapproved" by the powers
that be at Google, you count your
losses and give up. It doesn't have
to be that way. There are two
primary factors to succeeding at
Google AdWords. The first is
getting the right keywords. The
second is writing little tiny ads.
Neither is all that easy, but they
can both be done.
Mark Twain said it best. "If I
would have had more time, I would
have written you a shorter letter."
The point. it takes much more skill,
and much more time to write short
copy than long copy.
Let's go through the process
together and I'll show you a few
tricks of the trade that have
brought me AdWords click through
rates of 7.1%, 8.0%. even 25%.
Step One - You would be very wise to
either use a benefit or an end
result in your headline. In order
to do this, you'll have to be aware
of the difference between features
and benefits. Start by making a
list. I'll use the example of an
online shoe store.
Here are a few features:
·
huge inventory
·
wide selection of sizes
· discounted
prices
·
free shipping
And here are the benefits associated
with those features:
·
hundreds of styles to choose from
· hard-to-find
sizes in stock
· save
money
· free
shipping (costs nothing extra)
Step Two - Know what your customers
are looking for. YOU may feel that
one benefit outweighs another.
However, your customer might feel
differently. Be sure you understand
what is important to your customer
before writing your headline and
your ad. You have no room to waste
so it is vital that you find a
so-called nail and hit it right on
the head.
Step Three - Work in your keywords.
There tends to be a greater click
through rate on search results that
use the exact keyphrase the surfer
types in. The same holds true for
Google's AdWords program.
While the following have by no means
been researched, we'll assume that
some optimum keywords for our shoe
store are: women's shoes and
sandals. We'll want to include
these in our ads.
Step Four - Start big and narrow it
down. Begin by writing a few
sentences or a paragraph about what
you'd like your customer to
know. Perhaps:
You'll find everything you're
looking for in one place! Hundreds
of styles to choose from including
hard-to-find sizes in stock. You'll
save lots of money because our
regular prices are far below that of
other stores. Plus shipping is
always free - regardless of the
amount of your purchase. Check out
our excellent selection of women's
shoes and sandals.
Now, go back and take out every word
that does not absolutely need to be
there. You probably came up with
something like this:
Everything in one place! Hundreds
of styles, hard-to-find sizes.
Prices far below other stores.
Shipping free. Women's shoes and
sandals.
That's a LOT smaller and still gets
the point across. However, it is
still too long for AdWords. Your
headline must be less than 25
characters (including spaces). Your
copy can only be 35 characters per
line. (You get two lines.) Now is
the time to begin rearranging words
to create an ad that will match
Google's guidelines, include your
keywords, and draw a crowd to your
site.
Here are a couple I came up with:
100s of Styles-Low Prices
Big savings on women's shoes. Plus
free shipping! All sizes in stock.
Discount Women's Sandals
Latest styles at deep discounts.
All sizes in stock. Free Shipping!
Step Five - Test, test, test! Put
them up and give them a go. See what
happens. Believe me, Google will
notify you quickly if your ads
aren't performing. Those that get
lower than a .05% click through rate
are immediately "disapproved." You
are notified that your ad has been
pulled and that you need to make
changes.
Use the information in the AdWords
campaign section to track the
results. I've heard countless tales
of those who have changed one little
word and gone from a .07% CTR to a
5.0% CTR. If your ad is pulled,
make simple changes to start with.
Swapping out the word "savings" for
"discount" or "big" for "huge" can
be all it takes to catapult you to
the top of the list.
When you write extremely short copy,
remember to stay focused. There is
not enough room to sell the customer
within your copy, but there IS
enough room to pique their
interests. Use the limited space
you have to punch up the biggest
benefits or end results your
customers are looking for and you'll
see bigger returns on your AdWords
investment.
Most buying decisions are
emotional. Your ad copy should be,
too!
*** Karon is Owner and President of
Marketing Words, Inc. which offers
targeted copywriting, SEO
copywriting & ezine article
services. Visit her site at
http://www.marketingwords.com
today, or learn to write your own
powerful copy at
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Your Life Information Found Below!
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Editor holds no responsibility for
URL's being correct or incorrect. Ads are simply copied and pasted as
submitted... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not give any warranties and accept no
responsibility. The editor and publisher suggest that you exercise due diligence!
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
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for their accuracy and honesty. The editor and publisher
suggest that you exercise due
diligence!
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