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Published on an occasional Monday
Advertisers Special!
Regular Your Home Business Coach ezine publishing on
Tuesday's & Thursday's
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Monday February 9, 2004
````````````````````````````````````````````````````
Watch For A Natural Environmental Facts Sun., Wed, Friday
with Monday's Ask Lena Health Q &
A!
This Ezine is available by subscription only. Your
Home Business Coach does not make its list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue. The Mission of this
Ezine is to help you grow in business and in health!
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Win An Ad To Thousands!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
I would like to welcome each new subscriber. Several
hundred have come on board over the last two weeks and I have
been remiss in saying thank you and welcome...
The virus mess continues on. I am so happy for Eudora as they
have a special junk mail box that most go into so I can delete
them in huge groups, but the junk mail box sometimes throws in
things that are important therefore I must be vigilant. But if
you have emailed me and didn't receive an answer I could have
missed it so please send again. I assure you I answer ALL emails
with pertinent questions or needs!
Today's special edition has our Birthday special Spotlight ad
publishing... Congratulations Gregg!
You guys are missing out on a great chance to
advertise by not entering our "Free Ad To Thousands Contest"
that runs weekly. Last week not one of you entered. Do you
not know the great opportunity you are missing?
People who write viruses, GET A LIFE!
Do what you must to succeed today. As long as it's honest, fulfilling, doesn't cause anyone else pain or discomfort and worthwhile!
Have a wealth building day while keeping healthy!
Lena
Reminder:
Don't Pass On Misinformation. to others.
Get the real scoop first a http://hoaxbusters.ciac.org/HBHoaxCategories.html
Does a website sound too weird to be true?
Find out if it is Click
Here
======================
MOTIVATIONAL THOUGHT
======================
"We are what
we repeatedly do. Excellence, then, is not an act but a habit."
~
Aristotle
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==========================
BUSINESS TIP
==========================
The List: Don't Do Business
Without It
The biggest mistake I see online marketers make is that they
aren't building their own list.
It's a HUGE faux pas, and here's why.
Customers must be exposed to a product an average of 7 times
before they buy.
So, if you don't have a way to contact a surfer after their
first visit to your site, how do you remind them about your
product six more times?
Will you invite them to use a 'Bookmark Now!' link?
Oh really?
Have you ever seen a 'Favorites' file? I use the term
'file' loosely. 'Filing' is rarely involved, and it's
unlikely anyone will find your site again amidst his or her
500 other favorite sites.
Maybe you simply HOPE that they'll remember your name, your
company name or your URL?
How many ULR's do YOU remember after surfing for an hour or
two?
Even if those methods DID work to bring your visitors back,
would reading your sales copy six more times really convince
them to buy your products?
Not likely.
That's why Internet marketing experts all agree, that
without a list or newsletter, you are losing
sales and money.
Put simply, an ezine is ABSOLUTELY ESSENTIAL if
your ebusiness is to achieve its maximum potential.
What is the first thing most people do when they turn on
their computers in the morning? They read their email! If
your newsletter is in their Inbox, your product gets seen
before the competition's site is visited.
And an ezine itself is relatively simple to set up.
Don't use software that resides on your computer to build
your list.
Why not?
Because as your list grows in size, you run the risk of
having your ISP shut down your connection for excessive
bandwidth use or allegations of sp*am. It happened to me and
it's a costly mistake that you can and should avoid.
Instead, buy service from one of the many companies offering
mailing lists and autoresponders.
Your customer acquisition costs decrease as your list grows,
while your autoresponder service charges remain the same.
That makes publishing an ezine the LEAST expensive way to
build relationships with your website visitors.
Your effort and investment WILL pay off.
A newsletter that readers look forward to can grow to
thousands and tens of thousands of people.
A conversion rate as low as one percent on a very large list
can be a large reward in exchange for the time it takes you
to write your newsletter.
Do it today. Get your autoresponder service, start your own
ezine and expose yourself!
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BUSINESS COACH OF THE DAY
===========================
Five Secrets 1st Time Authors Need to Know
by Fern Reiss, PublishingGame.com
Writing the book was the easy part; now comes the
challenge. But
understand these five secrets unknown by many
professional writers,
and you'll find your path to publication much
smoother—and much more
profitable!
•Don't be suckered by a scam agent. In the
desperate search for
publication, many authors suspend their usual savvy
and jump into bed
with anyone who offers to publish their book. But
legitimate
literary agents don't accept everything they see—and
they charge a
percentage (usually 15%) of what they earn for you.
They don't
charge fees for reading, editing, evaluations, or
book doctoring. If
you've found an agent who starts by asking you for
big bucks, run
fast. Better yet, look for a literary agent who's a
member of the
AAR, and has pledged not to accept money beyond
their legitimate
percentage. (There's a complete list of over 300
AAR agents in The
Publishing Game: Find an Agent in 30 Days.)
•Bookstores don't buy POD books. Frustrated by the
exasperating
search for a literary agent and publishers, many
authors these days
are listening to the lure of the
heavily-funded-and-advertised Print-
on-Demand companies, which promise publication at
low fees. For the
right project—a niche book with an easily-found
audience, such as a
church cookbook—POD can indeed be a great option.
What the POD
companies won't tell you, however, is that neither
bookstores nor
libraries will generally buy a POD book. So if
you're planning to
sell your books directly through a website or via
speaking
engagements, POD may be a fine option. For writers
who are hoping to
see their book in bookstores and libraries, however,
better stick
with true self-publishing. That means getting your
own ISBNs,
finding your own printer, etc.
•Your publisher won't market your book. This sounds
almost
preposterous to those who aren't familiar with the
book industry, but
even if you're fortunate enough to be published by
one of the major
publishing houses like Random House or Harper
Collins, they won't
market your book. The big publishers focus the bulk
of their
marketing energy and money on the top five or six
books each year.
Unless yours is amongst them, you're going to have
to do your own
marketing. (Several publishing houses are now
buying my book, The
Publishing Game: Bestseller in 30 Days as a sop to
their authors—who
otherwise would receive absolutely no marketing help
at all.
•You've got just eight months. Once your book hits
bookstore
shelves, you've got just eight months to generate
sales. After the
eight months, unless your sales have been stellar,
your book will
likely be yanked—and sold for peanuts at a
Buck-a-Book type store.
So the time to do your marketing is now, before your
book has even
hit shelves.
•Reviews can sell thousands of copies. If you're
going the self-
publishing route, be sure to submit your book for
review. Thousands
of booksellers and librarians base their buying
decisions on
reviews. But the major review journals, such as
Publishers Weekly
and Library Journal, will only review your book if
you send them an
advance galley (a bound manuscript) three to four
months ahead of
publication date. Don't miss this opportunity for
automatic sales:
Send them an advance galley—before you list your
book on Amazon or
sell it elsewhere.
Today's path to publication is rocky and
complicated. But follow
these five simple rules, and you'll be way ahead of
the game. Good
luck!
Fern Reiss is the author of The Publishing Game:
Bestseller in 30
Days (book promotion), The Publishing Game: Find an
Agent in 30 Days
(traditional publishing), The Publishing Game:
Publish a Book in 30
Days (self-publishing), and the forthcoming book
Expertizing:
Positioning Yourself as a Name Brand. More
information on her books,
consulting, and all-day Publishing Game and
Expertizing workshops can
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