
Lena Sanchez
Editor & Publisher
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Publishing an occasional Monday
Advertisers Special!
Regular Your Home Business Coach ezine publishing on
Tuesday's & Thursday's
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Monday March 15, 2004
````````````````````````````````````````````````````
Watch For A Natural Environmental Health Facts Sun., Wed, Friday
with Monday's Ask Lena Health Q &
A!
This Ezine is available by subscription only. Your
Home Business Coach does not make its list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue. The
Mission of this Ezine is to help you grow in business and in health!
To read back
editions Click Here
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
I do hope you used your weekend for refreshing and you
are back to work with vim and vinegar and ready to succeed and
make your life a happy one!
Do what you must to succeed today. As long as it's honest,
fulfilling, doesn't cause anyone else pain or discomfort and
worthwhile!
Have a wealth building day while staying healthy!
Lena
Reminder:
Don't Pass On Misinformation. to others.
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======================
MOTIVATIONAL THOUGHT
======================
"Why not go out on a limb? Isn't that
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~ Frank Scully, writer
====================
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==========================
BUSINESS TIP
==========================
Internet Tip of the Week
by Bob Osgoodby
Jump Through Hoops
First impressions are extremely important if you hope to do
business on the Web. After you refine your ads, and if you make
your pitch to a targeted group, you will start to get visitors
to
your web site. Here is where many would be entrepreneurs drop
the ball.
Putting up a web site is not a difficult task, but designing a
good one is, and if you don't pay attention, it might be working
against you. Think about it, the web site is not only the first
impression of you and your business, it is crucial to your
success or failure.
People don't waste a whole lot of time when visiting a site. If
it isn't professional looking, they may just "click away". While
looks are important, you must spend time on developing good
copy.
Copy written by affiliate programs has been seen over and over,
and while it may have been effective at one time, it is so
overused that people immediately recognize it for what it is.
In addition to good copy which of course, has no spelling,
grammar or punctuation errors, it has to clearly state what you
are offering. Many web sites offer a real challenge to try to
figure out what they are trying to sell. The offer should be
the
first thing they see. The information must also flow logically,
and not leave a lot of questions unanswered.
Equally important is obvious contact information. A physical
address, and an email address go a long way to assuaging any
fears someone may have.
In addition to complete information on your offer, it must have
a
call to action, which entices the visitor to purchase from you.
It must also have an order form, or instructions that are easy
to
follow. It is also a real plus to let the prospect know a
little
bit about you. Your picture on the site can go a long way to
help
instill confidence.
There is some confusion on the value of links. Some advocate
that a good web site should be divided into separate sections
connected by links. Others feel that a single long web page will
score higher in the search engine rankings.
There are basically two types of links. One goes to a
completely
separate web page, and is considered an external link. Another
type is referred to as an internal link. These, point to
different "parts" within the same web page. Both have value,
however internal links are a little friendlier. If someone
clicks
on one and the next "part" logically flows from the previous
one,
people will be more inclined to read on.
While it is a good idea to have your links on the left side of
the page, you should avoid the use of frames, which divides the
page into two logical pieces that can be independently
manipulated. Frames were all the rage a few years ago, but have
fallen into disuse today.
Links should be clear as to where they will take you. It is
crucial that the titles of the links, not only make sense, but
actually take someone to that information. Each site should
have
links that are unique, and it is not a good idea to have
information in the target, that is not specified in the link.
If you have someone design the site for you, remember that their
expertise is in web site design, and most likely they will know
little, if anything, about your business. They can construct
the site and make it look good, but the copy and information
flow
is your responsibility. You should always take a break from the
copy writing, and if at all possible, have someone else proof
your work for grammar. Also you have to be careful of words
that
pass spell check, but are actually incorrect usage. Don't
confuse words like "there" and "their".
Once you have the basic framework finished, it is now time to
test it. Try to corral as many people as possible to review it.
Is it clear and an effective presentation? You should probably
avoid friends unless you are sure they will give you an honest
evaluation.
The first impression your web site makes is crucial to success.
If people have to "jump through hoops" to find out about your
offer, or if it doesn't portray a professional image, the odds
are they won't buy.
-----
Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site- Great Business and Computer Tips - Monday. Wednesday. and
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===========================
BUSINESS COACH OF THE DAY
===========================
Why Give Away Free Information
By J Black
http://www.nwtwrite-publish.com
The idea of publishing and giving away free
information is not a new concept. Drug companies,
for example, have been publishing and disseminating free
information booklets and pamphlets to promote prescription
drugs for targeted conditions such as diabetes, asthma,
heart disease for a long time.
The Internet has accelerated this trend. Just as a person
attends a trade show or similar event will collect the free
pamphlets and booklets from each stand these same people
also collect free
information and books while browsing on the web.
This has led to the giving away of the many free
newsletters and books that proliferate on nearly
every web site making this marketing method weaker than in
the past as there is currently too much free information
available.
However, people who come to your site still expect to learn
something or take away for information when they leave.
The more free information you can provide the more likely
they are to visit again in the future.
Only high quality information will be read.
As a promotional tool only high quality information gets
read, much like the glossy brochure that provides a wealth
of helpful information that a person is more likely to read
rather than dispose of immediately into the rubbish bin.
Never use blatant advertising that is nothing more than a
list of products you have on offer with a "buy my products"
message on every page with no real content for the reader as
this will qualify with instant deletion and what could have
become an ongoing relationship with a new potential customer
or client is probably lost forever.
Content is published at web sites and given away
for free for a variety of purposes including.
- To distribute as a promotional tool to generate
traffic to a web site at minimal or no cost - except for the
time involved in producing the material.
- To gain new leads by having people sign up and give their
contact information before receiving the free offer.
- As a bonus when someone purchases a more expensive
item.
As a marketing tool free information will always be around
so take a look today at your business and decide how you can
best use this tool to increase your profits by giving
something away for free. As they saying goes "you have to
give before you receive" and this is especially true on the
net.
----------------------
Copyright J Black. For more articles and ideas visit
Jill online at
http://www.netwrite-publish.com
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