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Saturday  March 26, 2005
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=> IN THIS ISSUE!
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<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
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Greetings and thank you for being a subscriber! Playing catchup again from the influx of new subscribers and their ads. Lots of good offers below so don't miss them.

No Chatter, just business... Enjoy your weekend!

Do what you must to succeed today. As long as it's honest, fulfilling, doesn't cause anyone else pain or discomfort and worthwhile!

Have a wealth building day while staying healthy!
Lena

Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first a http://hoaxbusters.ciac.org/HBHoaxCategories.html 

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MOTIVATIONAL THOUGHT
======================

"Flaming enthusiasm, backed up by horse sense and persistence, is the quality that most frequently makes for success."
 
~ Dale Carnegie, author

What Do Your Ads Say?
more about marketing from BIG Mike McDaniel

Make a list of everything you think should be included at one time or another, in one of your ad, be it radio, newspaper or Little Jimmie's
class play program.

Everything. Experience, staff, facility, product.
The list will be quite long. Take the time to do it now, before you read the rest of this article.

Next, take a hard look at your list, pencil in hand, and cross off all items that are about YOU (including YOUR staff, YOUR building, YOUR
ranking, awards etc). Now, x-out all the FEATURES of your products or service.

The number one rule, the only rule, for great advertising is "Sell the Benefits". Take a poll, people don't care if you have the largest selection in town. It means nothing that "New Stuff is arriving daily". They want to know what you or your product can do for them. WIIFM or "What's In It For Me?" Ease pain and you gain.

You see and hear ads everyday that miss the point entirely. Giant billboards with pictures of the medical clinic staff standing in front of a wall of awards. Picture of a guy with a wrench and the words "See me for all your plumbing needs." Three little girls on TV yelling an unintelligible slogan about their daddy's store. It's all about them. It should be all about the customer.

Did you see the one on TV where a guy gets the water cooler dumped on him because he bought the good software? What picture does that tell? It would have been better if the guy told me (from a sunny beach location) the boss gave him another week of vacation because the new software saved the company 40 million bucks. Benefits.

How about the newspaper ad with the picture of the funeral home building and how they have been around for 85 years? Benefit?

Ads about "you you you" can look and sound really great, to you, you, you. We all love to talk about ourselves. Where are the benefits? What hook does your face on a billboard use to bring customers through the door? Your face is NOT a benefit.

We all grew up thinking "me me me". Remember how excited you got when you first saw your name or picture in the newspaper? Even the school paper. It was a BIG deal. "Me me me." Great for your ego, but take that thinking to your advertising and it flops.

The first time you make the list and cross out the me me mees and all the features, you may have only one or two points left to promote. Make a new list and think "them them them". Think benefits.

The ads that stick in your head are the ones that promise to make your life easier. The appliance store promising to deliver at the appointed time. You don't have to stay home all day waiting for the truck. A real benefit. It makes no difference if the TV is made by Acme or Zenith? They will deliver on time. Let's go there. Benefits.

The company that says their plumber will show up clean, on time, and not smell. Another benefit!

Who cares what a financial advisor looks like, but tell people they can retire and not eat dog food and you get their attention. Benefit.

Funny thing, the ads about benefits are the ones we make the mental note to remember. Hmmm.

Sell the benefits and you don't have to sell yourself.

For more about advertising, get my article "What's Your Selling Sentence?" Send a blank eMail to MailTo:Sentence@BigIdeasGroup.com


?2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com
BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience,http://BIGIdeasGroup.com Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net
 

What Is The Difference Between A Home Based Business And A Home Based Job?
Copyright © 2005 Jim Kelly
Make Extra Money At Home
http://make-extra-money-at-home.com/

As a home business entrepreneur who is primarily involved with a program wherein I sponsor Affiliates in a downline, I often find that I am the recipient of emails from new enrollees who are clearly confused on several fronts. Commonly received initial emails consist of questions such as "When do I start my assignment"? and "What is my position in your company"? Somehow, these individuals are under the mistaken notion that by registering for a home business program, they have been hired by a company and are embarking on some sort of non-existent home based career.

It is apparent that a fairly generalized confusion exists among people desiring to work at home between a work at home job and a work at home business. Further, it seems apparent that individuals are not thoroughly researching an entity's background, specifications, and compensation PRIOR to enrolling. Therefore, it is the goal of this article to define a home based job, a home based business, and to outline the differences between the two so that those desiring to work at home may make informed choices prior to clicking on enrollment forms online.

Despite the national trend of allowing more and more people to tele-commute rather than spending 40 hours per week at a desk on site at a given company, demand for home based or tele-commuting jobs staggeringly outstrips the supply and landing a home based job with a consistent paycheck as an employee is in reality quite hard to land. Further, tele-commuting or home based jobs rarely allow for working solely at home 100% of the time. Generally, some "on site" time away from home will nearly universally be required. The best way to search for tele-commuting jobs is to directly inquire about tele-commuting opportunities in ones geographic locale. A formal employment application process, interview, and resume will certainly be required to procure a tele-commuting job.

Midway between a tele-commuting position as described above and home business entrepreneurship is freelancing. If one has a highly developed and marketable skill such as typing (particularly specialized typing such as medical transcribing, or legal document preparation), bookkeeping, data entry skills, or other highly developed specific knowledge that is in demand, it is possible to match oneself up with companies needing ones skills. One can generally compete with other Freelancers and bid "per piece" or "per project". A company will generally select the most reasonably priced and highly skilled bidder and pay them per the pre-arranged terms at project completion.

A home based business is by definition ones self creation or in essence "giving birth" to sole ownership and development of ones own entity.  Home business entrepreneurship involves designing and developing a new business from scratch where the home business entrepreneur is responsible for their own expenses and supervision and where pay is nearly universally 100 commission based. If one does not have specific skills, education, or a product to sell, home business ownership is still possible and indeed can provide a lucrative income if approached in a strategic and well-researched manner. Well-established companies that are recognized by the Better Business Bureau exist. Programs to seek out would be those offering free sign-up, an array of quality products that are in demand, free training, and access to "live" mentors.

In summary, tele-commuting salaried jobs do exist but the competition is fierce for these positions. Freelancers with highly specific skills can often work from home by bidding and being paid for individual projects. Finally, home business ownership is open to all, regardless of skill level or educational background and no formal application process is required. Home business ownership offers unlimited potential return, yet requires research, strategy, and the willingness to carefully invest some money for promotion in order to develop a solid and ongoing return.

----------------
Jim Kelly resides in Los Angeles, California and is Webmaster of Make Extra Money At Home http://make-extra-money-at-home.com and Nutrition: Vitamins Antioxidants & Minerals http://vitamins-antioxidants.com

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