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Lena Sanchez - Editor
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Lena
928-636-9425
Saturday April 2, 2005
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============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being a subscriber!
There is some really good
information in today's ezine so don't miss it. But first I
want to pick a bone... I receive 6000 to 8000 emails a day
of which 99% are spam. I skim through the trash and junk
pile subject lines fast, yet some of it behooves me to
understand the reasoning behind wasting the time sending
them? I cannot understand anyone in their right mind opening
the majority of them. For instance I receive a large number
of which the subject line reads something like this;
Re:thisisforyoureyesonlypleaseopenandread and a lot of other
things strung together that makes no sense. Now why on earth
would you expect anyone to open it? Some subject lines read
such gobbledegoop (my grandmothers word for the ridiculous
unimportant and unwanted.) that can't possible be worth
reading. If you are going to do business online use some
common sense and do it right by picking a subject line that
tells us what it is you are doing online, or want to sell,
or a benefit your company has for me then I might actually
glimpse through it...
Do what you must to succeed today. As long as it's honest,
fulfilling, doesn't cause anyone else pain or discomfort and
worthwhile!
Have a wealth building day while staying healthy!
Lena
Reminder:
Don't Pass On Misinformation. to others.
Get the real scoop first a
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MOTIVATIONAL THOUGHT
======================
"A man can fail many
times, but he isn't a failure until he begins to blame
somebody else."
~ John Burroughs, Naturalist
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BUSINESS TIP
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Do the Search Engines Know Your Website?
Copyright 2005 Chet Childers
http://www.ThePayPerClickMarketer.com
Are you considering a search engine promotion campaign
to improve your website's search engine visibility? To aid
in your decision, have you checked your website to determine
its search engine awareness?
Perhaps you may be thinking why do I need to check my
website? Do you remember going to the doctor for an
illness? Hopefully, your doctor performed some tests to
diagnose your illness before prescribing your medication.
If not, you may have gotten some very undesirable results.
In the case of your website, you need to diagnose the
patient and determine the extent of your website's search
engine visibility. Based on your findings, you can decide
to focus on standard search results or paid search results.
Your checks should be done in the Google and Yahoo search
engines since they are the major search engines in today's
marketplace. As an option, you should consider MSN since
they have recently released their search engine. It is only
a matter of time before they are considered a player, if not
already.
Your first check determines if your website is indexed in
Google or Yahoo. Think about the card catalog in your
library. Each book has a card in the card catalog
signifying the indexing of the book in the library. In this
exercise you'll check if your website has a "card" in the
Google or Yahoo card catalog.
The first exercise is opening your web browser to the Google
-
www.google.com, Yahoo -
www.yahoo.com or MSN -
www.msn.com website. Enter your website's URL,
www.yourdomainname.com, in the search box and review the
search results. Your website's domain name or URL should
appear in the search results if your site is indexed.
If just the domain name or URL is listed, the website has
been indexed but not crawled by the search engine spider. A
domain name and several lines of descriptive text indicate
the website has been crawled by the search engine spider to
determine the website's content. Also, look for the link
"Cached Page" or a similar phrase. This is another
indication the website has been crawled for content by the
search engine.
Now, you should know if your website is indexed and has a
"card" in the search engine card catalog. Your second
check evaluates the extent of your website's indexing by
determining which website pages are indexed by the
respective search engine.
The second exercise is opening your web browser to the
Google, Yahoo or MSN website. Enter the "site" command and
your website's URL in the search box in the format "site:www.
yourdomainname.com" (quotation marks not required) and
review the search results. All of your website's pages
indexed by the queried search engine should be listed. At
the top of the search results screen look for "Results X - Y
of about Z from www. yourdomainname.com" or a similar
phrase. The value for Z indicates the total number of pages
indexed by the queried search engine for your website.
In addition, you might see the comment "repeat the search
with the omitted results included" in the results listing.
Since the search engine does not always show the entire
listing, you can click the link and view the complete list
of your website's indexed pages.
Your third check determines the number of inbound links from
other websites to your website. The number of inbound links
is very important in the ranking algorithms of many of the
search engines. The commands for this exercise are slightly
different between the search engines. We'll review the
commands for the three major search engines. The other
search engines have similar commands.
Google & MSN
Open your web browser to the Google or MSN website. Enter
the "link" command and your website's URL in the search box
in the format "link:
www.yourdomainname.com" (quotation marks not required)
and review the search results.
All the external website pages linked to your website and
indexed by the queried search engine should be listed. At
the top of the search results screen look for "Results X - Y
of Z linking to
www.yourdomainname.com" or a similar phrase. The value
for Z indicates the total number of externally linked pages
to your website.
Yahoo
Open your web browser and go to the Yahoo website. Enter
the "linkdomain" and "-site" command and your website's URL
in the search box in the format "linkdomain:www.yourdomainname.com
- ite:www.yourdomainname.com" (quotation marks not
required). The "-site" command is used exclude the
internally linked website pages from the results.
Review the search results. All the external website pages
linked to your website and indexed by Yahoo should be
listed. At the top right of the search results screen look
for "Results X - Y of Z linking to
www.yourdomainname.com." The value for Z indicates the
total number of externally linked pages to your website.
Do not be alarmed if the displayed results from Yahoo and
MSN are significantly different from Google. Recently,
Google began displaying limited or no results from the
"link" command. The general conclusion from the search
engine optimization community was that Google felt
disclosing the link information might possibly share too
much information regarding their ranking algorithm and its
impact on a specific website.
From these three simple checks you should have determined if
the search engines know the existence of your website and be
prepared to select the proper search engine promotion
campaign. A pay-per-click search engine campaign would be a
good choice if your website's search engine visibility is
limited and the time deadline to achieve your desired search
engine rankings is short. If the time to achieve the desired
search engine rankings is not critical to your website's
marketing plans, then a search engine optimization campaign
to improve the standard search results could be a logical
decision.
About the Author
Chet Childers is a successful Internet marketer utilizing
both pay-per-click marketing and search engine optimization
to increase website visibility and profitability. Click
http://www.ThePayPerClickMarketer.com and enroll
in our e-course, "Discover Tips and Secrets for
Pay-Per-Click Marketing Success," or visit
http://www.ChetChilders.com.
©2005 BIG Mike McDaniel All Rights Reserved
Mike@BIGIdeasGroup.com
BIG Mike is a Professional Speaker and Small Business
Consultant with over 30 years experience,
http://BIGIdeasGroup.com
Subscribe to "BIG Mike's BIG Ideas" Newsletter
MailTo:subscribe-956603364@ezinedirector.net
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BUSINESS COACH OF THE DAY
===========================
Are You Aggressive Rather Than Assertive?
by Peter Murphy
Interpersonal relationships are tricky and complicated, and
there is sometimes a power play by one party or the other.
This power is achieved by one's ability to speak clearly and
get the message across to the other person.
Dominance over the other person is often not the issue, and
you must recognize that there is a difference between being
aggressive and being assertive.
These pointers will help you determine whether you are
aggressive or assertive.
1. If you are a verbal bully who picks on anybody you come
in contact with, you're relaying a message that you are
aggressive, otherwise known as a control freak.
Aggressiveness is good in some instances (as in defending
yourself against physical abuse), but aggressive verbal
bullies are generally people who have no self-esteem who try
to bolster their ego by threatening others with their manner
of speech and body language.
The verbal bully generally finds a good target in a shy,
retiring person who is non-assertive and lacks
communications skills as well.
2. On the other hand, assertiveness is a desirable
characteristic, but it has to be done in the right way.
Assertiveness is the art of projecting yourself as someone
who is persistently positive and confident. If you allow
yourself to be bullied around, you are vulnerable and do not
have the ability to defend yourself.
If you are too unsure of yourself to speak up and defend
yourself or stand up for what is right, you need help from
the many self-help books giving communication skills tips or
a professional counselor who will educate you in the basic
skill of self-assertion.
This may involve changing some of your personal traits such
as being too passive, sensitive, and insecure.
3. One of the first steps in learning communication skills
is to study and practice communications skills tips that are
readily available on-line and in book stores.
You must have self-confidence and raise your level of
self-esteem to its highest level if you want to be effective
in the way you communicate with others.
Once you gain self-confidence, you will automatically begin
to communicate better. Small successes may lead to bigger
and better successes in every aspect of your life, thereby
increasing your self-confidence.
You should gain communications skills not only to get your
point across, but also to learn how to develop a support
group via the friendships you will form by using
communication skills tips.
A friend can help you through difficult social situations,
personal relationships, in your job or studies, and can give
you friendly advice and encouragement in the areas of your
appearance, on moral and ethical issues and even give you
tips on how to improve yourself so that your body language
communicates your self-confidence to others.
Some very basic communication skills tips that will help you
now are:
1. Offer positive input, support and suggestions to
co-workers and friends.
2. Ask friendly questions to get a conversation started, but
don't pry.
3. Offer support and enthusiasm to others by making positive
statements.
4. Realize that sometimes no matter how hard you try, you
may fail in your efforts to communicate with others - don't
take it personally.
Study communication skills tips to help you get on the right
track. The more ways to communicate you can think of, the
more successful you will be.
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