Your Home Business Coach Ezine Advertisers Special Edition

E-books To Build Your Online Business Faster

Turn Words Into Traffic 
The Secret to
Non-Stop, FREE 
Targeted Traffic!

7DayeBook
"How to Write and Publish your own eBook... in as little
 as 7 Days"

eBook
Secrets Exposed
How to Make MASSIVE Amounts of Money In Record Time With Your Own eBook - (Whether You Wrote It Or Not!)

Lazy Man's
 Guide
"How to Work Less... get Paid More... and have tons more Fun with your online business!"

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Herbal Repair Kits for Most Common Problems & illnesses

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Publishing an occasional Advertisers Special!
Regular "Your Home Business Coach ezine" publishes on Tuesday's & Thursday's
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Saturday  June 5, 2004
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Watch For A Natural Environmental Health Facts Sun., Wed, Friday with  Monday's Ask Lena Health Q & A!

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============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

================
EDITORS' REMARKS
================

Greetings and Thank You for being a Subscriber!

This week has continued with an abundance of spam from those who think they can succeed by using other peoples names and email addresses fraudulently. It doesn't work. It's beginning to look like I am going to have to do away with a couple of email addresses in order to stop my email program from being filled with thousands of useless email... That's sometimes the problem with being in business for so many years on the Internet. Not sufficient reason to stop though. So "if someone uses you don't give them control over your life, continue on". My motto!

Today is my rest day but I have an abundance of offers that I want to make sure gets out to my readers, hence the reason for this occasional special edition. Have a great weekend!

Do what you must to succeed today. As long as it's honest, fulfilling, doesn't cause anyone else pain or discomfort and worthwhile!

Have a wealth building day while staying healthy!
Lena

Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first a http://hoaxbusters.ciac.org/HBHoaxCategories.html 

======================
MOTIVATIONAL THOUGHT
======================

"People of mediocre ability sometimes achieve outstanding success because they don't know when to quit. Most men succeed because they are determined to."

~ George Allen (1922-1990)
 

"Within four weeks I was completely healed - without surgery."
- Therese, NY

"I was told to quit work... one hour changed my life..."
- Christine, NY

"I received the system yesterday. I watched both tapes and followed closely. I am truly amazed. This morning is the first time I've had no numbness..."
- Thomas, NJ

Carpal Tunnel reversed and relieved without surgery!
 
In order to have a clear understanding of these statements, Click Here
 
Our work with athletes, such as the amazing Ironman Triathletes, has been a study in the beauty of the body. As we watch a swimmer glide through the water, we normally aren't thinking about the years of work spent building up the muscles of the shoulders. Runners and Cyclists focus their attention on the groups of muscles that move the hips, knees, ankles, and the foot, and developing cardiovascular strength and endurance. Finally, all athletes work to balance their bodies by lifting weights, developing the arm and hand muscles into incredible levels of strength.
 
Information on the self-treatment of the muscle spasms of the forearm and hand can be found by Clicking Here
 
Both Dr. Cohen and Julie travel the world over treating sports injuries and getting people back in the race. They have been interviewed on national radio and television as experts on carpal tunnel syndrome and repetitive strain injuries. They teach self-treatment techniques for the relief of muscle pain and have developed the Julstro Self Treatment System for the relief of Carpal Tunnel Syndrome. They have co-authored a series of 6 eBooks that includes "Pain Free Computing", which are found at: http://wetrack.it/carpaltunneltreatmentcenter/af.cgi?12

What's your Selling Sentence?

more about advertising from BIG Mike McDaniel


What's your Selling Sentence? If you have a
business, you need a selling sentence.

Sometimes called the Defining Sentence or the
Secondary Statement, the Selling Sentence is the
group of words that clarify and refine the
nature of your business when seen or heard with
the name or logo of your business. You tell `em
what you do for them' with your Selling Sentence.

The Selling Sentence clearly differentiates your
business in the eyes of your current and potential
customers or clients. "When it absolutely,
positively, has to be there overnight" reinforces
the FedEx brand.

McDonald's has used Selling Sentences for
individual products. "Two all beef patties,
special sauce, lettuce, cheese, pickles, onions on
a sesame seed bun"

Selling Sentences are similar to Unique Selling
Propositions, or USPs. But they differ because
that they are more focused and are presented in
one sentence or less. USPs can be much longer,
resembling a mission statement.

Develop your own Selling Sentence to be displayed
under the business name or logo. If it won't fit
there, it is too long. The Selling Sentence should
appear in the same spot every time the name of the
business or logo is displayed: newspaper ads,
store signs, yellow pages, business cards.
Everywhere the logo goes, so goes the Selling
Sentence.

Look at the big boys. Lots of Selling Sentences,
some short enough to be called Selling Statements.
All fit under the business name.

A Selling Sentence is extremely important if your
business name does not reflect on the nature of
the business or the product. FedEx was shortened
from Federal Express, both of which mildly suggest
package handling. Since the Selling Sentence
accompanied all references, we all know FedEx is a
package delivery service.

Murray's Plumbing would not need a Selling
Sentence to clarify the nature of the business,
but rather one to set it apart from hundreds of
competitors.
            Murray's Plumbing
    We show up on time and smell
         good or your don't pay!

Now Murray and his people must maintain the
Selling Sentence by keeping the promise. FedEx
says over 99% of packages get there overnight. The
Selling Sentence should not change unless you
intend to re-brand the business, so get it right
from the get-go.

Convene your own brain trust of employees and
friends and peers for a free association session.
List what can be said about your business in one
sentence. Emphasize your biggest customer benefit.

Write them all down, no matter how goofy. With the
group, trim the list to 10 before you bring out
the refreshments. Sleep on it and make a final
decision the next morning.

         Papa Fred's Car Wash
        Satisfaction Guaranteed
                      or
         DOUBLE your dirt back

            Ralph's Refuse
      Our Business is Picking Up

Don't tell 'em what you do. Tell them what you do
for them.

For more about business get my article
"What Does Your Business Card Say?" Send a blank
eMail to the MailTo:BizCardSay@BigIdeasGroup.com

How to Give Yourself a Motivational Warm Up When You Wake Up!
by Peter Murphy



What is the worst thing you can do when you start your day?

Wake up feeling lethargic and expect yourself to perform at
100% from the moment you get up in the morning. And then
compare how you are doing during the day against this
unrealistic benchmark.

There is a better way!

As you wake up in the morning take charge of your thoughts
in that early morning awareness before you fully awake.

Do this before you get up out of bed by repeating some
affirmations. Affirmations work very well WHEN you say them
with strong feelings in a state of deep relaxation.

If you have heard about affirmations before and never got
the maximum benefit from them it is because you did not
know how to take a very ordinary approach and supercharge
it.

Supercharging affirmations depends on four factors:

- Phrasing affirmations in the right way
- Choosing ones that are right for you
- saying them while in a state of deep relaxation
- saying them with strong feelings


When you use affirmations correctly their impact will last
for at least a few hours - long enough to get you started
on the day ahead.

Pay close attention now because I am going to reveal details
of some of my personal and very private habits...

I use the following affirmations to help me get up in a
positive state of mind:

- Positive thoughts bring me the benefits I desire

- Negative thoughts have no influence over me

- Everyday and in everyway I am getting better and better


You can do the same.

Remember to say these affirmations with feeling and do so
quietly inside your head while in that relaxed awakening
state.

Unless I use this ritual each morning I tend to feel
negative about the day ahead. The difference from feeling
negative to feeling positive is huge for the sake of those
few minutes in the morning.

You can also go one step further and imagine the day ahead
working out well. See yourself doing your best and easily
dealing with challenges.

Imagine you will have a great day in this way and you are
directing your unconscious to make it happen in the language
it understands best - feelings and images.

Forget about will power.

Will power is a waste of time because its like talking to
the most powerful part of your mind in a language it does
not understand.

Peter Murphy is a peak performance expert. He recently
produced a very popular free report, the 5 Step Motivation
Report. Apply now because it is available for a limited
time only at:
http://www.getmotivatedstaymotivated.com/special.htm