Lena Sanchez
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Publishing an occasional Advertisers Special!
Regular "Your Home Business Coach ezine" publishes on
Tuesday's & Thursday's
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Saturday June 10, 2006
````````````````````````````````````````````````````
Watch For A Natural Environmental Health Facts Sun., Wed, Friday
with Monday's Ask Lena Health Q &
A!
This Ezine is available by subscription only. Your
Home Business Coach does not make its list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue. The
Mission of this Ezine is to help you grow in business and in health!
To read back
editions Click Here
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings
and thank you for being a subscriber! I hope your weekend
will be a relaxing, profitable and health building time!
As I am taking this
coming week off an advertiser's special seems in order so
ads out that would otherwise be delayed another week can be
out there for your benefit... Enjoy and Your Home Business
Coach edition of "A Natural Environmental Health Facts" will
be back on 6/20...
Lena
Reminder:
Don't Pass On Misinformation. to others.
Get the real scoop first a
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Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
A Cherokee chief is
teaching his grandson about life. "A fight is going on inside
me," he said to the boy. "It is a terrible fight and it
is between two wolves. One is evil. He is anger, envy, sorrow,
regret, greed, superiority, self-doubt, and ego.
The other is good. He is joy, peace, love, hope, serenity,
humility, kindness, benevolence, empathy, generosity, truth,
compassion and faith. This same fight is going on inside you and
inside every other person too."
The grandson thought about it for a minute and asked his
grandfather, "Which wolf will win?"
The old chief replied, "The one you feed."
====================
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==========================
BUSINESS TIP
==========================
Non
Aggressive Marketing Techniques
By Dee
Cohen
Do you cringe at the thought of trying to promote your
business? Does it feel like "selling yourself" or
egotism? Many individuals are not comfortable with
marketing dimension of running a business.
This leads to an inner frustration for many and inner
conflicts. Whether this is due to one's passion for
one's true interests, a dislike of networking or another
root, there may be a way around blatant self-promotion.
When someone receives something of value for free, trust
and good feeling naturally arise. Giving away a free
item or service are very effective marketing strategies.
This will acquaint a new person with your product and
company plus can be a non-aggressive means to re-contact
former customers or clients. Has anyone came to your
office or company for a few months but hasn't returned
for a year. Mailing a coupon or a booklet to that person
could be a way to re-establish contact. People get very
busy and may have been thinking of contacting you but it
became something on the back burner that was buried.
Here are some concrete examples and strategies that have
proven to be effective:
1) Many local newspapers will run without cost a free
service listing in the announcements section. If you
would like to get the word out about your business or
company, set aside a 2 hour block on a Friday and send
out a press release such as, " Janet Jinet will be
available for free 15 minute phone consults Friday,
March 13 from 3-5 at xxx-yyyy." You can give advice or
ideas to people during that 2 hour block of time. Don't
label yourself by saying, "I'm not a consultant". Think
about what you know and what information you can give
someone who calls you.
2) Send to a former client or customer a two for one
offer, 20 percent off coupon or some type of special.
3) As a social worker and yoga teacher, I was looking to
expand her practice and classes. I wrote a 24 page
booklet on Stress Reduction in Daily Life, incorporating
tips from yoga, psychology and meditation. At a local
health food store I found a place at the counter under
the bulletin board where people were allowed to leave
brochures and materials. As a result of leaving a stack
of 50 booklets, that week 2 new people attended my yoga
class and she received a new psychotherapy client. As an
added plus, the therapy client gave the booklet to her
best friend who began sessions. A month later a
financial planner in my yoga class bought 500 booklets
to give as a free Christmas gift to her clients with her
sticker on the cover which she used to promote her own
business.
4) Network with others and do an exchange of flyers with
someone in a non-competing field. For instance, a
chiropractor could call a mattress store and each could
have the other's flyers in their place of business.
5) Local libraries are open to free classes and reach a
large population through their regular press releases.
Use your giving energy to build your practice rather
than try to change and become a "marketer" . We work
best in using our natural energies rather than fighting
with ourselves to become someone else.
About The Author: Dee Cohen is a licensed social worker
and certified yoga and meditation teacher in Florida.
Visit
http://www.outside-the-box.net for ideas on
marketing your business.
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===========================
BUSINESS COACH OF THE DAY
===========================
Strengthen Your
Website Content With Online Database Access
By David Riewe
Website content, as articles, has taken center stage as web
publishers scramble to differentiate their online offers. As
both the quantity and quality of articles have accelerated,
so too have online directories. These directories often
resemble mere lists, but they can be powerful content
additions that serve to deepen the value of the overall
selling proposition by helping users in locating critical,
related resources that for the visitor is otherwise much too
time consuming.
On today's websites, it is not uncommon to find online
databases designed to provide the data-hungry website
visitor with more comprehensive database management
functions which are far superior to list-style directories.
At a minimum, we find web-driven data pages that include
search and display functions which facilitate quick and easy
manipulation of back-end SQL
databases. Many sites also include options to add, edit,
delete, print, and even download data directly from the
database to the desktop, all enabled with multiple levels of
login/password security. While this is not revolutionary,
the technical expertise required to build database-driven
web pages has been the domain of more sophisticated online
publishers who not only owned the back end database
outright, but possessed the required expertise to build and
maintain such access for their loyal constituents.
But that has all changed. A flurry of new, low-cost desktop
tools have entered the scene, leveling the playing field for
the budget-strapped internet marketer who, until recently,
was limited to throwing in a basic "telephone book" style
directory in an attempt to bolster his value proposition.
Three such tool categories warrant a closer look:
Web data extraction tools costing less than $400 enable web
content, as "repeating data", to be easily extracted to MS
Excel, MS Access, or virtually any SQL database in high
volume. This data serves to build, or at least augment the
publisher's new online database. (Ideally, one should first
obtain permission from the website owner before scraping
large volumes of data).
The next challenge is to manipulate the collected data now
resident in multiple files, and often in disparate data
formats. Though list processing applications have long been
available, lower cost tools now offer powerful merge/purge
capabilities without the need to import and export files in
the
process. Some simple routines and the data is ready to
upload to the database on the host web server.
Finally, the publisher builds the web pages which access the
database. Perhaps most exciting is the arrival of a wide
variety of desktop code generators, many which are open
source, that allow a non-programmer to build customized web
pages that rival the database search, display, add,
edit,delete and download capabilities previously reserved
for the more technical publisher. No longer is the web
publisher required to know a single SQL command to
accomplish this feat. Amazingly, most of these tools
generate pure PHP or PERL code. All that remains is to
upload the generated code to the host database and the
project is complete. The website now houses a "living,
breathing" database, to the extent that the publisher
desires to maintain fresh data.
One of the more common, and simple applications of
database-driven web pages is to build versatile Frequently
Asked Questions (FAQ) pages. Questions and answers can be
queried by category (e.g. pricing, product) or keyword (e.g.
sporting goods), while enriching the users support
experience.
How can such newfound capabilities be monetized? The
possibilities are plenty. Limited datasets can be made
freely searchable and viewable for casual visitors, though
it's usually wise to request that the user register even if
membership is free. The idea is to prime the pump, getting
casual users to thirst for more comprehensive database
access. Extended and full database access can be reserved
only for paid members.
Never has a publisher had such power to build data-rich
content that can serve to immediately strengthen his unique
selling sales proposition. In the old paradigm, he who owned
the data held all the power. Today, data is everywhere for
the internet entrepreneur. By applying the latest database
tools, any website publisher can now cement the most loyal
of customer relationships by ensuring that his customer has
a reason to keep coming back.
Web visitors have a difficult enough time sorting out the
perceived sameness of online offerings. For the content
builder, there are few better methods to establish and lock
in immediate credibility with customers than to implement an
easily accessible database that underscores the site's
overall content theme.
About The Author: David Riewe - Internet Marketer and
Publisher - Try his FREE Ezine "The Ultimate Marketing Tips"
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======================================
The Editor holds no responsibility for
URL's being correct or incorrect. Ads are simply copied and pasted as
submitted with highlight for emphasis added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not give any warranties and accept no
responsibility. The editor and publisher suggest that you exercise due diligence!
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
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We do not give any warranties and accept no
responsibility. The editor and publisher suggest that you exercise due
diligence!
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