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Publishing an occasional Advertisers Special!
Regular "Your Home Business Coach ezine" publishes on
Tuesday's & Thursday's
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Saturday June 19, 2004
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Watch For A Natural Environmental Health Facts Sun., Wed, Friday
with Monday's Ask Lena Health Q &
A!
This Ezine is available by subscription only. Your
Home Business Coach does not make its list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue. The
Mission of this Ezine is to help you grow in business and in health!
To read back
editions Click Here
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and Thank You for being a
Subscriber!
While I hear others
saying their business is slow it seems mine continues to
grow. That growth is contributable to my ezine subscribers
and I thank you!
I hope you are getting your rest and relaxation preparing
your body for an upcoming week. In my 66 years I've learned
the importance of relaxation and rest! It is a must if you wish
to stay healthy for without health you cannot have a
successful business!
Do what you must to succeed today. As long as it's honest,
fulfilling, doesn't cause anyone else pain or discomfort and
worthwhile!
Have a wealth building day while staying healthy!
Lena
Reminder:
Don't Pass On Misinformation. to others.
Get the real scoop first a
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======================
MOTIVATIONAL THOUGHT
======================
"Take Time"
Take time to work, it is the price of success.
Take time to think, it is the source of power.
Take time to play, it is the secret of perpetual youth.
Take time to read, it is the foundation of wisdom.
Take time to be friendly, it is the road to happiness.
Take time to dream, it is hitching your wagon to a
star.
Take time to love and be loved, it is the privilege of
the gods.
Take time to look around, it is too short a day to be
selfish.
Take time to laugh, it is the music of the soul.
For by taking time you become a great human being!
~Unknown
====================
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==========================
BUSINESS TIP
==========================
What Does The BACK of Your Business Card Say?
More
about advertising
by BIG Mike McDaniel
Business cards with nothing on the back are wasted
opportunities to sell.
Use the back of your card to expand and reaffirm
your selling sentence (which should be prominent
on the front of your card).
If your Selling Sentence is "Where You Save 20% on
Power Tools Everyday", use the space on the back
to list the brands on sale every day. Another
solid impression about you and your business.
You can use the back of your card to explain the
high points of your business, quote happy
customers or list the products you offer. If you
quote, be sure to get permission. Implied
permission is when you use a sentence with quotes
around it and no attribution.
No need to fill the back edge to edge, but put
something there that will work for you. Judicious
use of white space front and back is the mark of a
professional. Ever notice the isles in an
expensive store are wider than Wal-Mart?
Find a way to work your name into what you put on
the back. The back is an ad for you, a mobile
marketing piece. Without your name there, the
close is lost. Don't repeat anything else from the
front, but be sure your name is on both sides.
You can offer a quiz (or checklist) that will
stimulate thinking and prompt a call to you.
Some folks put valuable information on the back
(police, fire, hospital phone numbers, a calendar,
or a football schedule). Some cards use handy tips
or conversion tables or charts.
Turn the back of your card into a coupon. When
they redeem the coupon, give them another card.
Another clever idea is to print the back of the
card with enough space for you to give your
prospect your direct number or your private 800
number by hand writing it in the space on the
back.
"Here, let me give you my PRIVATE number"
indicates in not so subtle tones not everyone gets
that number or you would have printed it on there
for all to see. The chance of that card making it
back to the prospect's desk are 10 times better
than a ho hum card.
If you use color on the front, the back can be
done in black and white. Information is usually
presented in black and white. Nice physiological
touch, and less expensive, too.
Dig out that pile of cards you have saved from
meetings, conventions and networking. Few utilize
the back for anything, let alone planned
marketing.
For more about business cards, get my article
"What's on Your Business Card?"
You stand out from the crowd when your business
card is a professional marketing piece, both
sides.
©2004 BIG Mike McDaniel, Professional Speaker and
Former Major Market TV News Anchor. The BIG Ideas
Group helps small business grow with mastermind
groups, seminars and sales training.
Subscribe to "BIG Mike's BIG Ideas" Newsletter
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ADVERTISING TIPS
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===========================
BUSINESS COACH OF THE DAY
===========================
Here is a great bit of advice and one
that isn't talked about a lot anymore. When I first came on
the Internet it was a hot topic that has seemed to die down
but Dmitry is reviving it as it is still relevant.
5 Tips For Getting Free Advertising By Giving Away
Testimonials
By Dmitry Nanev
Don't listen to those who say that free advertising is dead.
It's not. And here's yet another proven method for getting
free exposure.
Sellers need testimonials to boost their profits. You need
extra visitors. So giving away testimonials is a mutual
beneficial venture. But hey, this doesn't mean you should
give fake comments about someone's product just to get
published. That's not the right way and it will bring you no
good.
Getting free advertising by giving away testimonials is just
a method to profit from something you do everyday -- use
products. So if you like one, instead of telling yourself "I
like this one" -- you could tell this to the seller in more
specific way and get some profit from this.
Here's how you should do it, starting with...
Tip 1 -- Be specific
It's a proven fact that the more specific you are in any
kind of advertising the better results you'll achieve.
Specific information is trustworthy. This means that in your
testimonials you should provide specific results you've
achieved with the product.
"John, your XYZ book already earned me $328.76 in three days
and I've used only one of the 57 excellent methods you
provide inside it!"
Now, that's what I call a testimonial.
Tip 2 -- Tell the truth
The truth may hurt but it sells. Tell exactly what you like
and don't like about the product. And tell it in a straight
and specific manner. After all, if you didn't like the
product you wouldn't write a testimonial. So the product is
something of value no matter the bad things about it.
Tip 3 -- Be impressive
"Impressive" doesn't only mean that you should list some
astounding results from using the product. You could also be
impressive with who you are. Alright, alright... I know
you're not Bill Gates or Madonna, but you don't have to be.
What does make your testimonial impressive is who you are to
the target audience who would be reading that testimonial.
For example if you're writing a testimonial for an ebook
titled "Learning CGI in 2 Weeks or Less" then you could list
your title like this: "Joe, Who Bought a PC One Month Ago."
This means that if some newbie who started working with a PC
one month ago could learn CGI then everyone can.
Do you get the idea? Okay, then.
Tip 4 -- Don't advertise
The testimonial before all is a way for the seller to
increase sales. Let's not forget this. So listing just your
link would be enough. Give your name, title and below
everything -- a link to your site.
Don't try to advertise your web site. People will visit your
site to see who you are, to make sure you're a real person.
And they will do it often enough, so forget about blatant
advertising. In fact I've had many cases in which people not
only visit and subscribe to my newsletter, but they would
also personally ask me what I really think about the product
I recommended.
Tip 5 -- Your link
The last step is as important as any other. Once again, you
should think about the long run. Which site would be more
profitable to promote in the long run? And why would it be
profitable to promote at all?
Let's start with the first one. Provide a link to your ezine.
It's the best choice because it's free and it does give
people what they came for -- to better know you.
The answer to the second one is the same. Your ezine. But
now, because it will last as long as you have business and
in the long run those testimonials will start bringing more
and more visits.
Stress on the long run and the purpose of the site. And once
again -- don't sell. That's why I talk about the long run --
it means you should think how to profit in the future not at
the moment.
---------------------
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