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Publishing an occasional Advertisers Special!
Regular "Your Home Business Coach ezine" publishes on
Tuesday's & Thursday's
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Saturday July 16, 2005
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Watch For A Natural Environmental Health Facts Sun., Wed, Friday
with Monday's Ask Lena Health Q &
A!
This Ezine is available by subscription only. Your
Home Business Coach does not make its list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue. The
Mission of this Ezine is to help you grow in business and in health!
To read back
editions Click Here
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you
for being a subscriber! I hope your weekend will be a
relaxing, profitable and health building time!
Be sure to take a day of rest so your brain will be fresh
and able to absorb the necessary information to move you
along to success in all areas of your life next week...
Do what you must to succeed today. As long as it's honest,
fulfilling, doesn't cause anyone else pain or discomfort and
worthwhile!
Lena
Reminder:
Don't Pass On Misinformation. to others.
Get the real scoop first a
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Does a website sound too weird to be true?
Find out if it is
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======================
MOTIVATIONAL THOUGHT
======================
It's not how much you
accomplish in life that really counts,
but how much you give to others.
It's not how high you build your dreams that make a difference,
but how high your faith can climb.
It's not how many goals you reach,
but how many lives you touch.
It's not whom you know that matters,
but who you are inside.
Believe in the impossible,
hold tight to the incredible,
and live each day to its fullest potential.
You can make a difference in your world.
~ Rebecca Barlow Jordon
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BUSINESS TIP
==========================
From Niche Marketing to Fragmentation
©
Copyright 2005 Stephen Pierce
Think about something Bill Cosby said and ask yourself
"how does this apply to your current marketing. Cosby
stated ? "I don't know the key to success, but the
key to failure is trying to please everyone."
Are you trying to be everything to everybody? Are you
even trying to be one specific thing to everybody?
Re-examine your marketing strategy and trim the fat and
focus on very specific niche markets. Heck, go even
further than niche marketing and fragment that niche to
micro levels.
For example there are two broad markets that relate to
some of our offerings. They are "investors" and
"traders". These are two very different and distinct
groups of people which approach stocks and futures
trading completely different.
So we go to the internal niche markets of "traders" and
look at "stock traders", "futures & commodity traders",
and "forex traders".
In fragmenting these markets we go on a micro level to
create multiple opportunities such as "stock day
traders", "emini stock day traders", "futures day
traders", "index futures day traders". How about options
trading? You have "stock options traders", "futures
options traders" and "forex options traders."
The needs, wants, desired, must haves, should haves, etc
of each fragmented group are different.
While they all want to make money in how they trade, why
they trade and what they trade?? getting to the output
requires different input and processes.
By understanding this and marketing accordingly, you can
more strategically and intelligently build up monster
profits as you cater to the specific customized needs
for each fragment.
Take a look at your market? Are you targeting a niche
right now? If not, what are the possible niches within
the broader market you are targeting? If you are
targeting a niche, what are the possible fragments of
that niche?
For example, many would consider Gardening to be a
niche. Inside this niche you have "kinds of gardens",
like the popular Japanese Garden.
However, when fragmenting the Japanese Garden down on a
micro level, you have "tea gardens", "rock gardens" and
even "water gardens" which all represent "kinds of"
Japanese Gardens.
A quick look at these different kinds of Japanese
Gardens will reveal that, while they do have needs that
are similar, they have many needs that differ.
What other kinds of Gardens are there? How about
"Organic Gardens"? How about a "Vegetable Garden"? What
about Plants? How many different kinds of plants are
there that people grow in their gardens? How could these
possibly be fragmented? Perhaps "Roses" and "Tulips"
could represent
fragments.
How about "Indoor Garden", "Outdoor Garden" or "Garden
Furniture" as some other quick examples for possible
fragments?
Make sure you discover the power of going beyond the
niche market and into fragmenting those niches into even
smaller, more specific and specialized pieces to sure up
even greater profits from stronger micro positioning.
Look to dominate fragments which can lead to dominance
in the niche. Sure, you will end up with fewer clients
and customers on a fragmented level. However, these will
be better clients and customers... and when it comes to
fragmented marketing less is more when then are loyal.
*** Stephen Pierce provides strategies that make growing
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BUSINESS COACH OF THE DAY
===========================
10 Things Between You and a Great Life
Kathy Gates, Professional Life Coach
1. Unfinished business:
Free yourself from the past by identifying and cleaning up
your unfinished business. Call an end to whatever you
started - a project, a diet, a feud, a commitment - by
dumping it, delegating it, or doing it.
2. Ignoring the Present:
Today is a result of all the Today’s that came before it. A
well lived present will naturally produce wonderful future.
Save a dollar today, and you’ll have a dollar tomorrow. Eat
500 calories less today, and you’ll lose weight tomorrow.
Only what you do TODAY can affect tomorrow.
3. No Priorities:
Never trade what you want at the moment, for what you want
the most. If you just react to the next thing that gets your
attention, you’ll never have enough time for what is
important. Don’t schedule your time around your
priorities…schedule your Priorities around your time.
4. Betraying yourself:
Telling lies to yourself is the most hurtful form of
disrespect. Write out the ways in which you have been
untruthful to yourself, and how you can change that. “I will
no longer pretend that what I put into my mouth doesn’t
matter.” “I will no longer pretend that overspending my
budget is ok.”
5. People Pleasing:
If you always say yes even when you want to say no, you will
find yourself unhappily going through the motions of living,
giving control of your time, energy, and spirit to anyone
who asks for it. Free yourself by learning to quietly assert
your boundaries.
6. Accepting Energy Drainers:
Everyday crisis and problems ARE NOT “just the way it is”.
Choose to put life on your schedule. Make a conscious choice
to simplify your tasks, organize your environment, and set
up your life to support how you want to live.
7. Complaining Instead Of Asking:
You will only get as much as you ask for. Complaining is
passive, not active. Choose to consciously educate people on
what you need by making a request instead of complaining.
8. Low Reserves:
Without reserves to back you up, you will make decisions
based on your LACK lack of money, lack of time, lack of
energy. And that will cause you to make mistakes, and miss
opportunities. Systematically eliminate things from your
life until you have a built-in reserve of time and money;
then build from there.
9. Hiding your weakness:
Let your weakness help you be more truthful. Educate people.
“I’m really impatient; please let me know if I skip over
something you don’t understand.” “I’m not good with secrets;
please don’t tell me anything that you don’t want me to
repeat.”
10. Wishing Instead of Planning:
START! Do something! If you just sit around *wishing* that
things would be better, it’s not likely that they ever will
be. As my mother used to say, “wish in one hand, pour peas
in the other…see which fills up faster.” Create a plan, and
get into action.
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