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Publishing an occasional Advertisers Special!
Regular "Your Home Business Coach ezine" publishes on
Tuesday's & Thursday's
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Saturday August 6, 2005
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Watch For A Natural Environmental Health Facts Sun., Wed, Friday
with Monday's Ask Lena Health Q &
A!
This Ezine is available by subscription only. Your
Home Business Coach does not make its list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue. The
Mission of this Ezine is to help you grow in business and in health!
To read back
editions Click Here
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you
for being a subscriber! I hope your weekend will be a
relaxing, profitable and health building time!
Today's Advertiser's special is a bit long created by trying
to play catch up, but offers more options... Be sure to take
a day of rest this weekend so your brain will be fresh and
able to absorb the necessary information to move you
along...
Do what you must to succeed today. As long as it's honest,
fulfilling, doesn't cause anyone else pain or discomfort and
worthwhile!
Lena
Reminder:
Don't Pass On Misinformation. to others.
Get the real scoop first a
http://hoaxbusters.ciac.org/HBHoaxCategories.html
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
Every time you pick up the
telephone, smile.
A smile is not just a movement of muscles. It permeates your
whole being. Smiling changes the way you speak, and it changes
the way you think. The person on the other end of the line may
not be able to see your sunny face, but they will surely notice
your tone of voice and respond positively.
When you are smiling, your own brain tries to keep up by
replacing negative emotions with positive ones. Your responses
in the phone conversation will be colored by positivity.
====================
SPOTLIGHT OF THE DAY (top ad)
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==========================
BUSINESS TIP
==========================
8 Benefits Of Helping An Online
Business Newbie
Do your remember when you first ventured
out in the online business world? You probably had
questions and problems along the way. Wouldn't it have
been easier if you had help? When a newbie asks for your
advice, educate them; answer their questions and help
them solve their online business problems. If you do not
have the knowledge to help them out, point them in the
right direction.
You'll get many benefits from helping online business
newbies. Below are eight possible benefits you could
receive:
1. You will feel good knowing that you had a part in
helping them build their business. You can sit back and
say "I had a part in their success."
2. They may become one of your best friends. Most people
can use new friends, even business owners. You may even
become business partners and create a totally new
business together.
3. You could end up being strategic business allies in
the future. You could regularly do joint venture and
cross promotion deals with each other.
4. They may help you out with your business. Maybe they
will give you some testimonials or endorsements for your
products or services.
5. You might gain some valuable referrals from them.
They may also join your affiliate program and make sales
for your business.
6. They might offer you some free advertising space on
their web site or in their e-zine for your help. You
could also exchange advertising with them.
7. You both could end up developing a new product or
service together. The product or service could be a
combination of your current ones.
8. They might purchase the products you sell and become
one of your best customers. You could sell them many
back end products or services in the
future.
There are probably many other benefits you could get
from helping a new online business owner. Always
remember to help them out because it's the nice thing to
do and not just to benefit your own business.
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===========================
BUSINESS COACH OF THE DAY
===========================
The Who, What, Where and When of Color In
Your Documents
This article will help you to assess and
maximise the impact your use of color in your documents and
presentations will have on the readers. First of all you
need to identify the following;
* who your readers are
* what your purpose is
* when to use color
* where to use color
Who and What?
Determine who your target readers are and what the specific
purpose of the document is. Is it an internal product for
your employees or is it for the eyes of potential or
existing customers.
What is the purpose? Is it to advise, explain, sell, market
etc. How many documents ae involved? Is it just documents or
are multimedia presentations needed. What results are you
expecting? All these parameters need to be covered.
Are your target audiences conservative or more open to
vibrant colors in documents and presentations. Some cultures
associate serious business messages with black and white.
Just give your specific situation some thought.
When and Where?
If you are sending a marketing proposal document to a client
you will be looking to impress your existing or potential.
But beware, the use of bright, fluorescent colors might not
go down too well with a firm of accountants or lawyers but
may well be appreciated by a music/video company.
If it is an internal document, do you need to use color at
all? Consider the cost implication of doing this - Ink
cartridge and laser toner usage etc. Unless the purpose of
the document is, for example, to explain some major change
in company structure, then I suggest you keep to black and
white or minimise the color involved.
A situation where you may consider color for internal
purposes would be for the production of safety messages.
These need to stand out and be noticed.
Finally remember;
* Don't use too many colors or too much colored text. You
may lose the impact and readability of the work.
* White text on a black background is harder to reader than
black on white.
* Similarly, avoid placing too many color pictures, images
or icons on a page.
* Use a color photograph in preference to an illustration or
drawing..for selling in particular.
* Used correctly, color can break up the monotony of
black-and-white text reading.
* Whatever color theme you have, stick to it throughout the
document or presentation.
* Graphs and charts in particular will capture more
attention if in color.
* For the graphs etc, don't forget to explain what the
colors mean though!
* And don't forget to put captions under pictures.
Apparently people read these more than the copy!
* Don't use too many different font types. One type for
'headers' and one for the body text should be sufficient.
* Carry out a readers test on various samples before
settling on your final selection.
* Ask several people for their opinion on the samples. Ask
them about the readability and the impact factors.
*** (c)2005 by Paul Curran, CEO of Cuzcom Internet
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