Your Home Business Coach Ezine Advertisers Special Edition

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Turn Words Into Traffic 
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Publishing an occasional Advertisers Special!
Regular "Your Home Business Coach ezine" publishes on Tuesday's & Thursday's
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Saturday  August 7, 2004
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Watch For A Natural Environmental Health Facts Sun., Wed, Friday with  Monday's Ask Lena Health Q & A!

This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health! 

To read back editions Click Here

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=> IN THIS ISSUE!
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<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
================

Greetings and Thank You for being a Subscriber, new or old you are valued!

We are growing by leaps and bounds requiring two Advertiser's Special Editions this month.

Hopefully you are not spending your whole weekend working, without rest you cannot reap the best of yourself! God made our body's to be rested at least one day a week!

Do what you must to succeed today. As long as it's honest, fulfilling, doesn't cause anyone else pain or discomfort and worthwhile!

Have a wealth building day while staying healthy!
Lena

Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first a http://hoaxbusters.ciac.org/HBHoaxCategories.html 

======================
MOTIVATIONAL THOUGHT
======================

"Our deepest fear is that we are powerful beyond measure.
It is our light not our darkness that most frightens us. 
We ask ourselves, who am I to be brilliant, gorgeous, talented, and fabulous?
Actually, who are you not to be?
--You are a child of God.--
Your playing small does not serve the world.  There is nothing enlightened about shrinking so that other people won't feel insecure around you.
We were born to make manifest the glory of God that is within us. It is not just in some of us. It's in everyone.  And as we let our own light shine, we consciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others."

~ Nelson Mandela

Reasons for starting your own business are:
 
a. More time with our family (quality time)
b. More money (financial security)
c. Real Job security (no down sizing or layoffs)
d. Set our own hours (fire your bosses)
 
Find out how to do all those thing with Cory's
"Insider Secrets to Marketing Your Business on the Internet"  http://tinyurl.com/2b8eo 

Market Your Way to Professional Success

It's never too early to start saying thanks to your clients, vendors and referral sources for what they contribute to your business or practice. Everyone loves to be appreciated and acknowledged, so start now and do something every month.

Keep in contact with your clients and vendors by sending articles you have written or that would be of interest to them. Add a little "How  are you?" note to these people and keep the lines of  communication open. Include current information  about any new  value-added products or services, such as a newsletter, or tele-class you will be presenting.

Marketing your way to success doesn't have to be expensive. You just have to do it.

Communication and relationship are the keys to marketing. Attending numerous networking meetings may be worthwhile to some, but that strategy doesn't work for everyone because, as someone once told me, the people who love you will always refer business to you.

Create a list of Advocates, or supporters, who will think of you first when it comes time for your special area of expertise. This list could be up to, but certainly no more than, twenty-five people.

You could also have a separate organizational list, such as companies where there is more than one person you know.

The people who are your Advocates or supporters are  the ones who require nurturing. Send them an e-mail,  e-zine, note, or article at least once a month.

Create an external management team to help you achieve your success. This could include your attorney, your own mentor or consultant, your accountant and other like minded people who you can trust. This is the key, people you trust to tell you're the truth

Gather your external management teams in an informal meeting such as breakfast or lunch. Advise them of  your upcoming plans, get feedback and give acknowledgement for all their support and advice.

Check in with former clients to see how they are doing. Be willing to provide free information to these people. Generosity is its own reward. If you keep a timer on your desk, you can be sure of keeping the conversation brief as well as focused. Then, send them more information. Follow up in about two weeks to see how the seeds of your generosity have blossomed.

Information is available to everyone, through the internet, magazines and newspapers. Only you can provide customized data to your clients that will be appreciated as well as remembered.

Review your brochures, marketing letters, and newsletters in a new light. Does this information speak to your "Ideal Client"? Do you know who your "Ideal Client" is? Redefine these documents as needed after you have thoroughly defined this client. Give these documents to your management team and get their feedback.

Does your collateral material speak to what you do? Is the information clear or does it require interpretation? Spend time on this now and review it every ninety days.

If the cost of a new brochure is prohibitive, or if you think your business will be adding more products or services in the near future, create an Information Letter. With this type of  document, you can update your Advocate groups as well as former and potential clients. Again, it's not costly and serves a specific
purpose.

This letter can include updates on your particular industry or market. You also can advise them of your continuing education and how it will benefit them.

About those referral sources, they deserve a little extra attention. Remember, they thought of you first! Consider seasonal flowers, plants, a book or a special card.

You want them to keep remembering you! Nurture all these relationships and your business will grow and glow.

Copyright Updated 2004 All Rights Reserved Worldwide

Joanne Victoria works with entrepreneurs, coaches, consultants, creative professionals and dynamic executives who want to earn more, work less and have more fun. Joanne Victoria Tel: 415-491-1344 mailto:joanne@joannevictoria.com
Author of : Lighting Your Path! How To Create the Life You Want - Order Here! http://www.joannevictoria.com/book.htm

Tips To Selling Successfully!
© By Lena Sanchez

Whether you are selling yourself or a product there are rules to being successful at it.

One of the greatest books, I reread it every couple of years just to refresh my mind, is “Think And Grow Rich,” by Napoleon Hill does away with the myths of selling and techniques. Conclusions he found from the studies he did over a twenty year period on how and why people become rich and successful in all areas of their lives. He says and I concur that you must BE YOURSELF! Most people believe that a successful sales person was born with and outgoing personality! Not true!

Above all else comes HONESTY! Anything less than honest will come through now or later and hurt your business and reputation!

You must honestly believe and feel that what you are selling has a worthwhile and honest value, if not do not attempt to sell it.

ENTHUSIASM is contagious. And the optimum seller. When you have the conviction that you are selling a worthwhile product, you will sell with enthusiasm.

That enthusiasm will pass to a prospective client/customer he/she will buy!

NOT FALSE ENTHUSIASM BUT REAL HONEST TO GOODNESS I LOVE THIS PRODUCT, PERSON, SERVICE ENTHUSIASM!

A killer of sales is IMPATIENCE!
Refrain from being impatient!

Inexperienced salespeople may contact one or two prospects get a no and quit, never getting results. you must realize it may take 100 no's before you receive a yes!

Time is of the utmost importance to gain confidence in you and/or your product(s).

If it’s a worthwhile endeavor it will require EFFORT.
The amount of money you will make will be proportional to the effort you put into it.

Don’t believe that a sales person is successful naturally!

That successful sales person put in honesty, heard lots of no's and put in a lot of time, effort and patience before becoming successful.

If you try to imitate someone else and you are not being true to yourself it will come through loud and clear and cause your failure!

When you are not yourself, you just appear to be phony!

Just be yourself, relax and you will do well.

Do not try SELLING BY FORCE!
If you do pressure a person into buying something they don't want, you haven't developed a customer, but An enemy who will go to all lengths to avoid you again.

Never use PLEADING!
Phrases such as "Please try my product because I need money badly." Or “You must use/have this product for your happiness.”

You might get a sympathy sale, but you didn’t develop a customer.

EMPHASIZE what your customer will get from the product/service! Tell them value, need and satisfaction, and he/she will buy, explain to him/her the satisfaction they will derive from the product/service.

The only way you can do that is if you know your product/service Well! Study your product/service so that you can explain the benefits in your sleep almost!

GOALS!
Before starting set goals for your sales!

Be specific about the number or dollar amount you plan on selling. Be realistic! As a beginner you cannot expect to be as great as the top sales person!

Make a sales projection for the coming year, then break it down, month by month, then week by week and remember to keep accurate records of all sales.

When you are in sales you must be SELF-MOTIVATED.

You won't have anyone looking over your shoulder telling you what to do and when.

CONSISTENCY! Set a time to do your sales and stick to it! It becomes too easy to find excuses for not making calls Unless you establish a time to do it.

The most important part of selling anything is THE CLOSE!

ASK FOR THE ORDER! Do not be afraid to ask for the order. This can only be successful if you have proved value to your prospect!

Positive closing statements that are effective are;
“Will this be cash or credit?”
“Let’s make it easy on you and fill out the paperwork! How do you want your name to appear?”
“What place/level do you want to start?”

Now Make those sales and be happy!
Lena