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Publishing an occasional Advertisers Special!
Regular "Your Home Business Coach ezine" publishes on
Tuesday's & Thursday's
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Saturday August 13, 2005
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Watch For A Natural Environmental Health Facts Sun., Wed, Friday
with Monday's Ask Lena Health Q &
A!
This Ezine is available by subscription only. Your
Home Business Coach does not make its list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue. The
Mission of this Ezine is to help you grow in business and in health!
To read back
editions Click Here
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you
for being a subscriber!
It was another week of a
large number of new subscribers requesting a free ad and
with that influx you win by receiving more home business
information than a normal week of just two Home Business
Coach Ezines. Enjoy and Learn!
Be sure to take
a day of rest this weekend so your brain will be fresh and
able to absorb the necessary information to move you
along...
Do what you must to succeed today. As long as it's honest,
fulfilling, doesn't cause anyone else pain or discomfort and
worthwhile!
Lena
Reminder:
Don't Pass On Misinformation. to others.
Get the real scoop first a
http://hoaxbusters.ciac.org/HBHoaxCategories.html
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
"Live with intention. Walk to the edge.
Listen hard. Practice wellness. Play with abandon. Laugh.
Choose with no regret. Continue to learn. Appreciate your
friends. Do what you love. Live as if this is all there is."
~ Mary Anne Roadacher-Hershey
====================
SPOTLIGHT OF THE DAY (top ad)
=====================
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BUSINESS TIP
==========================
Your Company Backgrounder
If you really want to impress media,
include a company backgrounder when you send them a
press release.
Your backgrounder tells a reporter all the
who-what-why-where-when about your company. This may be
the additional information a reporter, editor, or
producer really needs to understand just how good a
story your business can be.
A backgrounder should include a rundown on the market or
opportunity your company goes after. It should also
contain a
history of you and your firm. Tell how you got started
and why
you do what you do (that's usually the part that gives a
story
its interest).
Put in a products section that lists and explains you
major
products and services. You might also spend some space
discussing your overall industry, including a few facts
about
your competitors. This is especially helpful if you
suspect
editors don't know much about your industry.
Top your backgrounder off with bios of your management
team.
-----
Kevin Nunley provides marketing and copy writing. Read
all his free tips at
http://DrNunley.com
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===========================
BUSINESS COACH OF THE DAY
===========================
Do You Get Attention With Your 30-Second
Introduction?
By ©
Kevin Dervin, KPD Marketing
I went to a networking event the other day where the meeting
leader said, "We're going to skip doing the 30-second
introductions today because mine's so bad and it doesn't
work that it nauseates me." I thought to myself, WOW!
I'd skip the next networking meeting until I'd worked out a
new introduction.
Do you get attention with your introduction? Are you
prepared to introduce yourself at your next networking event
or for when someone ask, "What do you do?" Consider these
tips for developing an attention getting introduction.
1. Start With The First 10 Seconds. What if 10 seconds is
all you get? Does your first sentence tell your listener
enough so they understand what you do and inspire them to
want to know more? Here's the simple, but effective
approach. "I work with [type of clients] who have [these
types of problems, issues or challenges]." That's it. Don't
try to sugar it up or make it real catchy.
2. Avoid the What You Are Approach. "I'm an accountant" or
"I'm a marketing consultant" or "I'm a financial planner" or
"I'm a growth coach". You've heard them time and again.
You've probably even done it yourself. The problem is your
listener(s) may not understand what the title means or even
worse they may fill in an incorrect definition.
3. Avoid the What You Do Approach. "I do small business
accounting including sales tax and payroll" or "I provide
business owners with mentoring and training in comprehensive
strategies to improve bottom line results?" Tends to be
boring and doesn't help the listener(s) understand what they
get as a result.
4. Say How You Solved a Problem or Served a Client.
Reinforce your first 10 second sentence with a second
sentence that shows how you solved a problem or overcame a
particular issue or challenge. "I help mid-sized accounting
firms plan big conferences on a small budget. I just
recently lined up free live entertainment for a firm that
hosted 500 people in town last week."
5. Tell Them Why You Are Unique. What makes you stand out
from the crowd? Maybe it's a unique model or approach for
better results, focus on a specific niche, a guarantee, or
extras that others don't provide. There are many ways to
define your uniqueness that will help gain attention and
make you memorable.
Make your introduction an attention getter. Start with the
first 10 seconds. You can always build from there once it
starts getting attention. Actually write it down and
practice out loud several times until you can just say it
naturally.
About The Author: Kevin is focused on helping businesses
that are ready to grow, but struggle with how to
consistently attract more clients. Visit
http://www.proven-small-business-marketing-solutions.com
for more information you can use to grow your business. Find
Kevin's Kansas City based KPD Marketing practice at
http://www.ABCDgrowth.com and subscribe to his free
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