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Publishing an occasional Advertisers Special!
Regular "Your Home Business Coach ezine" publishes on Tuesday's & Thursday's
Lena Sanchez - Editor
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928-636-9425
Saturday  August 14, 2004
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============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
================

Greetings and Thank You for being a Subscriber, new or old you are truly valued!

As we continue to grow by leaps and bounds I find the need for another Advertiser's Special Edition this week giving you more information to make your business and life successful!

Hopefully you are not spending your whole weekend working, without rest you cannot reap the best of yourself! God made our body's to be rested at least one day a week!

Do what you must to succeed today. As long as it's honest, fulfilling, doesn't cause anyone else pain or discomfort and worthwhile!

Have a wealth building day while staying healthy!
Lena

Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first a http://hoaxbusters.ciac.org/HBHoaxCategories.html 

======================
MOTIVATIONAL THOUGHT
======================

"All men and women are born, live suffer and die; what
distinguishes us one from another is our dreams, whether
they be dreams about worldly or unworldly things, and
what we do to make them come about... We do not choose
to be born. We do not choose our parents. We do not
choose our historical epoch, the country of our birth,
or the immediate circumstances of our upbringing. We do
not, most of us, choose to die; nor do we choose the
time and conditions of our death. But within this realm
of choicelessness, we do choose how we live."

~ Joseph Epstein

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Up to 40 percent of patients who undergo the procedure develop restenosis, or re-narrowing of the vessel, and must undergo angioplasty or a bypass operation again. "We've now shown that the vitamin combination didn't just delay the development of restenosis, it prevented it," Schnyder said.
 
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Hit Them with Benefits

More about advertising from BIG Mike McDaniel

It makes no difference what media you use to advertise, the rules are the same. Benefits, benefits, benefits.

Advertise benefits and your advertising will be a success. Take a poll, they don't care about car dealers, banks or tire stores. All they care about is "What's in it for me?".

The fact that your dealership has been number one in the mid-region for 3 straight years is not advertising - it is bragging!

Explain what you have done for others. Tell what you can do for them.  Remember the rule - it is always about them - not about you! Look at the advertising around you.  Egads!  Most of it is about the advertiser.  Especially that 20 foot mug shot of the car dealer on the billboard.

Think benefits and you have a leg up on advertising that works, rather than advertising that gets the neighbors to say "Hey, I saw you on the billboard", or "..saw your picture in the paper again." Trust me, strangers won't mention your picture. And that giant billboard pic won't bring a sole through the door or get them to buy your product.

The reason you see so much bad advertising is that "ego" sells and the newspapers and billboard people know it. You even hear people who can't read stumbling through their own radio commercials. Three friends mention it and they think the advertising was a success and sign up for more.

You don't need a picture of your building, you need a description of what is inside and what it can do for me. Don't tell me you have the largest selection, or latest styles and colors. Tell me if you don't have it in stock you can get it overnight. Don't tell me you have 20 years' experience. Tell me you'll show up on time, smell good and fix my toilet, or I don't pay.

For more about advertising, get my article
"What The Newspaper Ad Person Won't Tell You"
Send blank email to my article-robot.
MailTo:NewspaperAds@BigIdeasGroup.com

Let the other guys flush their ad money with giant
pictures of the staff, or TV commercials with the
grand kids shouting a slogan. You concentrate on
WIIFM, What's In It For Me, and your advertising
will work harder for you.


©2004 BIG Mike McDaniel, Professional Speaker and
Former Major Market TV News Anchor. The BIG Ideas
Group helps small business grow with mastermind
groups, seminars and sales training.
MailTo:Mike@BIGIdeasGroup.com
http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter
MailTo:subscribe-956603364@ezinedirector.net

"The elephant trainers method to success"
 By Michael S. Martinez

Are you an elephant? When I ask this question during my lectures I get one of three responses. Some people laugh at the question. Some put on a face of getting offended. Others get this confused look. My purpose is not to make you smile, or offend you. For those that are confused, allow me to explain.

If you have ever gone to the circus you've seen this "elephant
trainers" principle in action. By that I mean the huge two-ton
elephant shackled by one leg. At the end of the shackle is a small wooden stake dug into the ground. Hard to believe but true, that elephant is being limited by that short chain and the small stake. Obviously the elephant has enough power to free itself and roam around as he pleases. Yet the elephant has been conditioned to accept this limitation. You see as a youngster the shackle placed on his leg was able to hold him in place. After tugging on it for a certain period of time his leg became bruised. This created enough pain in him that he stopped attempting his own freedom.

Once he accepts the limitation imposed on him it becomes a permanent belief, or in his case, a conditioned reaction. Now as he grows into adulthood, he has the power to easily pull the stake out of the ground, but his conditioning has taught him that the effort will not only be futile, it will be painful as well.

So again I ask you, "are you an elephant?" The answer is yes. Most of us have is some form bought into some conditioning that is self-imposed and is greatly limiting our lives. We have created our own stake in the ground that limits our achievement. This happens in many different situations all throughout our lives.

Here is what is important. We are not young elephants. We don't have to create or accept these limitations. We can choose to break free. We will soon go through four steps that will guide you in eliminating the stakes that are holding you back. But first lets visit our circus elephant again. For the sake of this example, we'll call our elephant "Jimbo."

Here is Jimbo shackled to the ground. I'm his new trainer and I want to recondition him. First and foremost, I let Jimbo get hungry. I let a day or two pass without feeding him. Then I get his favorite food and place it inches from his reach. Close enough that he can smell it. Close enough that he is salivating. Next I provide encouragement, "Come on Jimbo. Come and get it." I yell out. I repeat this process until, little by little, Jimbo starts pulling himself  to freedom.

What does this have to do with your success? How can the elephant trainers method help you conquer your limitations?

Here are the four steps:
1.      Develop your hunger. Desire is one of the key components for destroying limitations. If your desire is strong enough you will become internally motivated to take action.

2.      Keep your goals in front of you. So close that you can smell them and you salivate with desire to have them. This again will create the internal motivation to go forward no matter what may be holding you back.

3.      Small steps bring huge rewards. Arrange small milestones along the way to the achievement of your big goal. With each  tiny effort forward the stake will lift itself from the ground. This will re-enforce the belief that you can in fact attain your goal.

4.      Get a mentor. A mentor is more than just a guide. Mentors encourage and cheer you on. They place the plate in front of you and say, "come and get it." Follow their advice and you will satisfy your hunger.
  
Each person enters this world with unlimited potential. Along the way we bump our heads and stub our toes and we mistakenly create our own shackles to avoid pain. Free yourself and dive head first into your God given right to be magnificent.

Mr. Martinez writes and lectures on the unlimited potential of the mind. Mr. Martinez is the creator of the "Mind Mastery Course". For more information visit http://www.self-educator.com