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=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
================

Greetings and thank you for being a subscriber!

Even if the autumn feel in the air didn't exist today marks the end of summer in our household. We are headed to the Phoenix airport to send our last grandchild home, which says summer's over here! Leaving at 5am and returning late in the day so if you send a request you may not get an answer until tomorrow, but all correspondence is answered.

Hopefully you are not spending your whole weekend working, without rest you cannot reap the best of yourself! God made our body's to be rested at least one day a week!

Do what you must to succeed today. As long as it's honest, fulfilling, doesn't cause anyone else pain or discomfort and worthwhile!

Have a wealth building day while staying healthy!
Lena

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Don't Pass On Misinformation. to others. 
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MOTIVATIONAL THOUGHT
======================

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7 Keys to Running a Successful Business
by Scott Kiser, DDS


Although dentistry may appear to be different than other types of businesses, in reality it is a business. And although this article is written from a dentist's perspective on developing a successful practice, the principles can be used in virtually any business.

I have been in the dental industry for over 20 years and can proudly say I do have a highly successful business, also known as a practice. Over the years, I have learned many things that work in running a business and even more that do not. It is with this in mind that I share the following 7 keys to running a successful business. Regardless of your industry they can apply.

1.   Have a vision
One of the most important aspects of running any business is to have a clear vision of what you want that business to be like. What do you want to be known for in the marketplace? What kind of clients do you desire? What level of service do you want to provide? Do you want to be "one among many" or do you want to be considered a leader in your industry?

By answering these and many other similar type questions, you will gain insight into the direction you can, and should, take your business.

2.   Develop a plan that ties into the vision
Once you gain clarity on your vision, you must be willing to develop a plan. Far too often people have an idea of where they want their organization to be, but they fail to put together a usable plan. Take time to map out what needs to be done to achieve your outcomes.

3.   Know your market
One of the most important aspects of running any type of business is to know whom your market is. You can't be all things to all people. Contrary to what some would like to believe, not everyone is his or her market. There is a very astute saying in marketing, "If everyone is your market, then no one is your market."

The clearer you are on who you are targeting the easier it will be to focus your efforts on reaching those individuals and/or companies.

4.   Gain visibility within your market
Take a very focused approach to reaching your market. Just because you have determined who your market it, doesn't mean you are done. You must now be willing to have a very focused approach to targeting your market. Whether that be through direct mail, advertising, newsletters, informational seminars or any number of methods, you have to be willing to keep your name in front of your market.

5.   Get your team on board
This is probably one of the most crucial and yet, often most overlooked aspects of running a business. You have to make sure your team knows what is going on. Holding regular staff meetings as a means to keep people informed is a great way to gain the buy in of your team. Additionally, be open to ideas that may come from your team members.

It will be very difficult to achieve your long-term goals if your
team members either don't understand your vision or haven't bought into it. When you hire people, make sure they understand what you are trying to achieve. Whether you are dealing with new members of the team or seasoned folks, everyone must be willing to be a part of the plan. When they are, you will have a much greater chance for success.

6.   Be consistent
Running and marketing a business is an ongoing process. The greatest mistake people make in virtually any industry is they try something once and expect instant results. You must be in this for the long haul. Sure, with some of your marketing strategies you will get instant, or direct, response. However, with most approaches, it is more like the tortoise and the heir. In the short-term it looks like the heir is in the lead, but the reality is he is burning himself out and ends up losing to the tortoise who had a consistent and long-term vision.

7.   Realize - you change lives
One of the things I most love about dentistry is I know I change lives. I recognize this beyond a shadow of a doubt. When my patients are able to obtain the smile they once only dreamed of because of  what I did for them, I know I am doing my life's work.

With most people, regardless of the industry you are in, in some way you do change lives. If you know that, your job is very rewarding.

Think about the end user of your product or service. What is it about what you provide that makes a difference for them? If you don't know, ask your customers. You may be pleasantly surprised. It is in the answers you can become clearer and clearer as to your vision and the benefits you bring to others through the services you provide.

*** Dr. Scott Kiser has been practicing general dentistry in Salt Lake City, Utah for over 20 years. Dr. Kiser has used only mercury-free substances in his treatments since the mid 90's and concentrates his practice in the areas of sedation dentistry and complete smile makeovers. Consumer Research Council of America selected him as Utah's Top Cosmetic Dentist of 2003 - 04. Visit www.greatsmilesutah.com to sign up for a FREE monthly online newsletter or for more information on Dr. Kiser and all of his services.

Watching TV harms back muscles' (and Sitting in front of Computer)
 
Many people suffer from lower back pain
Slumping in front of the television or a computer for hours at a time may damage important back muscles, according to scientists.
Australian researchers studied a group of 19 young men who spent eight weeks in bed.

They found that the lack of movement weakened the muscles that support and protect the spine, New Scientist magazine reported.

The researchers said that hours sat at a computer could have the same effect.

The researchers said the pain was as bad as having a physical injury.

Previous studies have shown that in most cases of lower back pain, the muscles that keep the vertebrae in place, or those that hold the pelvis together, are inactive.

In some cases, both sets of muscles are not working.

In about 15% of cases, this is caused by heavy lifting, whiplash or other injuries that damage these support muscles.

Mystery pain

However, for most people the cause of their lower back pain is a mystery as doctors are often unable to find a cause.

This latest study suggests that long periods of inactivity may be to blame.

We know that bones and soft tissues need physical stresses to maintain vitality

Robert Moor,
Adelaide Centre for Spinal Research 
Researchers from the University of Queensland found that the support muscles of the men who spent eight weeks in bed were inactivated in a very similar way to those of lower-back pain patients.

Using magnetic resonance imaging, they showed that after eight weeks the muscles that support the vertebrae had wasted and become inactive.

"This is the first study to show that these muscles that protect your spine are switched off," said Julie Hides, one of the researchers.

She said slumping in front of the television or computer could have exactly the same effect.

The researchers also found that switching these muscles back on is not simply a matter of getting up and walking around.

Some of the volunteers have been monitored for six months and their back muscles have still to recover, despite exercise.

Robert Moor, of Australia's Adelaide Centre for Spinal Research, said the findings made sense.

"We know that bones and soft tissues need physical stresses to maintain vitality," he said.
 
BBC News

 

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