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Publishing an occasional Advertisers Special!
Regular "Your Home Business Coach ezine" publishes on
Tuesday's & Thursday's
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Saturday September 3, 2005
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Watch For A Natural Environmental Health Facts Sun., Wed, Friday
with Monday's Ask Lena Health Q &
A!
This Ezine is available by subscription only. Your
Home Business Coach does not make its list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue. The
Mission of this Ezine is to help you grow in business and in health!
To read back
editions Click Here
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=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings
and thank you for being a subscriber! I hope your weekend
will be a relaxing, profitable and health building time!
Be sure to take a day of rest this weekend so your brain
will be fresh and able to absorb the necessary information
to move you along, which should bring you health and
happiness...
Do what you must to succeed today. As long as it's honest,
fulfilling, doesn't cause anyone else pain or discomfort and
worthwhile!
Have a wealth building day while keeping healthy!
Lena
Reminder:
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======================
MOTIVATIONAL THOUGHT
======================
"Attitude is more
important than the past, than education, than money, than
circumstances, than what people do or say. It is more important
than appearance, giftedness, or skill."
~ Charles Swindoll
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BUSINESS TIP
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Sales
Require You Get Your Foot in the Door
By Kathleen Gage
mailto:Kathleen@turningpointpresents.com
If you are in sales and/or marketing you know one of the
most challenging aspects of what you do is getting in
front of prospects. Prospects and clients are bombarded
constantly with items that promote, market, or advertise
what people do. So we sell, buy, receive, file, or throw
away items that we're just not sure what to do with.
Millions of dollars in advertising and promotions end up
in the trash, completely ineffective and wasted.
The question becomes: How do you keep your promotional
advertising and unique marketing items out of the trash
and on the desk? The answer is simple: use creative and
appropriate methods to get recognized.
Sales is really about the ability to think quickly, be
flexible, creative and innovation. If you want to stand
apart from the competition, you need to do more than
sell products. You need to know how to get your foot in
the door. However, it also means making sure you have
the right door and a plan for keeping your foot there.
Selling is about taking stock of your market, your
prospective customer, and yourself before you even go
a-knocking. It is about knowing you are doing the right
thing for the right reasons.
Selling is truly an art. It is not just about getting
the business. It is knowing you are making a difference
in the lives of others with the product or service you
provide. It is being of service to others and loving
what you do.
Creativity is one your greatest tools. Of course your
product and price must be competitive, but, when all
other things are equal, it's your way of creating and
maintaining relationships that sets you apart.
Following are three ideas from the recently released
book, 101 Ways to Get Your Foot in the Door.
1. Time is of the Essence
Everyone has too little time and is very guarded about
who they give it to. Although many of us in sales say,
"I'll only need a inute of your time," few prospects buy
that.
Rather than attempting to pressure someone out of his
valuable time, impress them with your creativity. Send a
small one-minute hourglass or timer. Attach a note with
your business card that says:
-All I need is one minute of your time!
-I realize how important a minute of your time is.
-I know your time is of the essence. All I need is a
minute.
This is a way to minimize your prospect's resistance.
You've made them stand up and take notice; you've done
something unique and creative. They will probably see
you just because you made the creative effort. Take the
timer with you to the initial meeting, put it on the
desk, and be sure you can deliver your pitch before it
goes off!
2. Growing Solutions
A lot of selling is about assisting prospects during
periods of growth.
The gift of a live plant is a great way to get your foot
in the door. Most everyone appreciates plants. They
bring life into a dull space and provide beauty as well.
You'd be hard pushed to find a prospect who will
deep-six your gift of a plant.
You can play on the words "growth" and "growing" while
sending a gift that will stay in the office and on the
prospect's desk.
Along with your card include a note that reads:
-We are interested in helping during this rapid period
of growth.
-Is your business growing to the point that you need our
service?
-We'd love to help you grow.
-Instructions for growth: Water once a day and call us
at ______.
-Congratulations on your growth."
Don't be stingy if you're going to do this. Buy a big
healthy plant and have it professionally potted and
delivered. The presentation and delivery are as
important as the clever play on words.
3. New Company in Town
A great way to get your foot in the door is to be
helpful long before you knock on it. When a new company
hits town send them a "My Favorites" list that refers
them to the best people, places, and professionals in
town.
Make sure these are reputable companies and individuals
who offer quality products and services. If there is a
specific contact, include that person's name and number.
A - My Favorites - list could include:
-Chambers of Commerce
-Conference centers
-Consultants
-Florist
-Local associations and contact numbers
-Local printer
-Media contacts
-Restaurants (think about including a take-out menu)
-Office supply store
-Places of interest
-Travel agents
Remember to include yourself and your services!
Once they receive your list, follow up and ask if you
can be of assistance in any way. The Law of Reciprocity
is a strong one!
The ideas for getting your foot in the door are endless.
Again, all it takes is making sure you have the right
door, you are appropriately creative, you believe in
your product or service, and you are willing to take a
risk.
*** Kathleen Gage is an award winning entrepreneur,
corporate trainer and keynote speaker and author. Her
most recent book is entitled, 101 Ways to Get Your Foot
In the Door. To get more tips on how to get your foot in
the door of your prospects and clients visit
www.101waystogetyourfootinthedoor.com
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