Your Home Business Coach Ezine Advertisers Special Edition


Lena Sanchez

Editor & Publisher

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Publishing an occasional Advertisers Special!
Regular "Your Home Business Coach ezine" publishes on Tuesday's & Thursday's
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Saturday  September 18, 2004
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This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health! 


To read back editions Click Here


============================
=> IN THIS ISSUE!
============================

<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

================
EDITORS' REMARKS
================

Greetings and thank you for being a subscriber! I do hope your weekend started off well and make sure you get at least one day of relaxation and rest to keep your brain in shape in order to be the best you can be!

Going from body language in Thursday's ezine to Patricia Wagner's use of words in "Today's Coach column."

Remember; Do what you must to succeed today. As long as it's honest, fulfilling, doesn't cause anyone else pain or discomfort and worthwhile!

Have a wealth building day while staying healthy!
Lena

Reminder:


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======================
MOTIVATIONAL THOUGHT
======================

"The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one."

~ Mark Twain


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==========================
BUSINESS TIP
==========================

What Does Your Business Card Say?
More about advertising

by BIG Mike McDaniel

Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them.

Everyday people throw away stacks of undelivered business cards. Money down the dumper.

Your goal is to design and use a memorable card and get so many delivered you have to re-order. Forget about those clever articles about what to do with stacks of leftover cards.

The only time you should have cards still in the box is when something on the card becomes outdated or obsolete.

If you designed your cards as a marketing tool and planned your distribution, tossing unused cards in the trash should become the exception rather than the rule. However, if one item on your card changes the cards are obsolete and should be pitched.

Car dealers are famous for finding ways to save money on business card expense. With the revolving door turnover of salespeople, many dealers stopped ordering individual cards for new hires. They print a master card with color dealer logo and phone numbers and leave a big space in the middle for the new salesperson's name to be penciled in. That way, when the would-be fast talking, glad handing flannel mouth doesn't work out, no new cards need be printed.

A swell image: handwritten business cards.

It would be interesting to run the numbers on how much money was saved at the printers versus how much business went somewhere where the salespeople appeared more professional. With car dealer margins, one sale would buy a lot of business cards.

Worse is using a business card with a black or blue marker blotting out a line of type and a new name, address or phone number written (or typed) above the black line. Ugh!

Some people painstakingly cut itty bitty strips of computer labels printed with the new information and stick them over the old just to save a few bucks. Calculate what your time is worth and the savings turn into an expense, not to mention what the "corrected" card does to future business.

Dig out that stack of business cards you have been collecting for years and flip through them, you will see at least one with a correction.

If you are in any business and you venture outside your cubby-hole for any reason, you should carry business cards at all times. You should be able to "whip one out" without digging out your wallet and digging thru pics of the kids, or plunging to the bottom of your purse past the hair spray.

Your card says a lot about you. And you say even more about you when you offer your card.

Say it in business-like, professional style.

For more about business cards, get my article
"What Does the BACK of Your Business Card Say?"
MailTo:BizCardBack@BigIdeasGroup.com


©2004 BIG Mike McDaniel, Professional Speaker and
Former Major Market TV News Anchor.
http://BIGIdeasGroup.com The BIG Ideas Group helps
small business grow with mastermind groups, seminars and sales training. MailTo:Mike@BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter
MailTo:subscribe-956603364@ezinedirector.net
 


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ADVERTISING TIPS
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===========================
BUSINESS COACH OF THE DAY
===========================

The Power of Healthy Words
(c)Copyright 2004 by Patricia Wagner 

How would you like to improve how you relate to others and become more energetic at the same time without having to purchase anything? 

Here's a surprising truth - one of the most powerful weapons to enhance your life is your own tongue! 

A powerful pep zapper is distress over troubled relationships! Worrying about them can quickly siphon off needed energy. So why not try a more effective way to resolve these problems? 

Here's a simple five-point plan for improving relationships and increasing your energy level at the same time. 

1. Practice speaking encouraging words instead of negative ones.

Concentrate on the qualities in other people that you can affirm and dwell on those things instead of on their faults. This alone should do wonders in relieving stress in your relationships.

Doctors know that prolonged anxiety harms you, but healing words can soothe stress and a peaceful mind leads to improved physical health too.

What we say can have a permanent effect for good or for evil. Think back in your own life when someone encouraged you. You still remember what they said, don't you? 

We store in our minds in a kind of mental art gallery what others have said to us. What words of yours would you like to have permanently installed in someone else's mind? 

2. Avoid fueling verbal fires.

When someone starts to blow up all over you, be careful about your response. Why burn your relationship house down with your own mouth? Try spraying water on an argument with calm words instead of using a flame-thrower. 

How many marriages have been destroyed when in a fit of anger people spew out hurtful accusations to one another that are never forgotten. You might as well punch a hole in a feather pillow and let the feathers fly all over the place and then try to collect them one by one! You can't get back the damaging effects of those hurtful words either. 

Want to free yourself from an entrapping verbal situation? Practice waiting a while before answering someone when you're angry. Then carefully choose what you are going to say. Your reply could well be remembered for the rest of the other person's life! 

"A soft answer turns away wrath, but a harsh word stirs up anger" (Proverbs 15:1 NKJV). 

3. Don't be a motormouth.

Listen more than you talk and think about what you're going to say before you say it. Don't just blurt out whatever is on your mind. 

People who constantly chatter on and on about themselves and
their opinions strain their relationships. If you enjoy monopolizing conversations, think about what other people may be experiencing when they're with you. 

Also, the more you talk, the more likely you'll be to put your foot in your mouth. That's known as "foot-in-mouth disease!" So think before you let something out that you'll regret saying. 

4. Nip hurtful speech in the bud by carefully choosing your thoughts. 

If you could put what you're thinking on a CD, what would you entitle it? Thought patterns will come out sooner or later in your conversations. 

Abraham Lincoln is remembered as being one of the United States of America's greatest presidents. But he experienced many failures along the way. These failures were in the areas of formal education (which he lacked), business, farming and in obtaining desired political offices. 

If Abraham Lincoln had thought of himself as a loser when he failed so many times in life, he would have been unable to fulfill his destiny. 

5. Pray for healing words to tap the Source of wisdom.

Consider praying about what you are saying. Here's a to-the-point prayer: 

"Set a watch, O LORD, before my mouth; keep the door of my lips" ( Psalms 141:3). 

Want to have a better life? Choose better words!

Start afresh today to create beautiful art-word exhibitions in other people's minds with loving and caring words. 

*** Patricia Wagner offers tips on living more energetically at
http://www.a-to-z-wellness.com/subscribe.htm. She is also an
artist and you can view her original paintings at
http://www.artbywagner.com and her own eBay Art Store at
http://stores.ebay.com/Patricia-Wagners-Gallery.

 

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